Customer Journey Marketing Product Manager

Visas Customer Journey Business Product team is a crossfunctional organization responsible for driving product strategy and execution across the endtoend customer journey from demand generation through sales servicing and growth.  Our team operates as a true enterprise product organization partnering closely with Business Sales Marketing Customer Support and Technology to design and scale capabilities that work consistently across Visa. Product Managers on this team own outcomes across the full lifecycle not just individual tools and play a critical role in shaping how work scales across regions value streams and sales and marketing motions.

We are seeking a Product Manager to lead our Customer Journey Lead Management strategy owning the endtoend CRM capabilities that connect marketing demand generation to digital and sales execution at scale. This role is accountable for building a scalable enterprise lead management model optimizing lead capture qualification scoring routing and conversion while ensuring tight orchestration across teams and channels.

Key Responsibilities:

• Own the CRM and lead management vision to enable seamless marketingtosales alignment and endtoend lead lifecycle optimization.
• Design and execute AIpowered demand generation strategies that integrate predictive scoring automated nurturing and pipeline acceleration.
• Develop and manage campaign orchestration frameworks ensuring consistency across channels (email paid media events digital) and alignment with targeted ICPs and buyer journeys.
• Lead crossfunctional collaboration between marketing sales and revenue operations to ensure handoff followup and conversion processes are optimized for speed and quality.
• Leverage CRM and marketing automation tools (e.g. Salesforce HubSpot Dynamics 365 Eloqua Marketo) to configure workflows optimize performance and maintain data integrity.
• Implement AIdriven analytics and insights dashboards to measure campaign effectiveness conversion metrics lead velocity and ROI across the full funnel.
• Implement and support lead scoring routing and qualification logic working closely with sales leaders to refine MQL SQL and opportunity definitions.
• Ensure seamless integration of CRM data and marketing automation for unified pipeline visibility and forecasting.
• Drive feature prioritization based on market needs ROI analysis and customer feedback.
• Develop and execute go-to-market strategies for CRM platform features and updates.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications :

Basic Qualifications:

• 10 or more years of work experience with a Bachelors Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications:

• 12 or more years of work experience with a Bachelors Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 6 years of work experience with a PhD
• 8 years of experience in product management growth marketing or CRM/marketing automation roles ideally in B2B or SaaS environments.
• Hands-on experience with CRM and marketing automation platforms such as Dynamics 365 Eloqua Salesforce or Marketo.
• Experience building and scaling lead management frameworks including scoring routing and lifecycle stages (MQL SQL opportunity).
• Strong understanding of demand generation campaign strategy and multi-channel marketing execution.
• Experience working with AI/ML tools for marketing (predictive scoring personalization automation or analytics).
• Demonstrated ability to partner with sales marketing and RevOps teams to align on pipeline goals and execution.
• Bachelors degree in business marketing or a related field (MBA or equivalent experience is a plus).

Key Skills:

• Strategic thinking with a strong focus on revenue outcomes and funnel optimization.
• Deep analytical skills with the ability to translate data into actionable insights.
• Strong product mindset: ability to define roadmaps prioritize features and drive adoption of CRM/marketing capabilities.
• Expertise in lead lifecycle management campaign orchestration and customer journey design.
• Familiarity with AI-driven marketing tools data models and experimentation frameworks.

Additional Information :

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for this position is 173100.00 to 276800.00 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge skills experience and addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.

Remote Work :

No

Employment Type :

Full-time