Digital Marketing & Engagement Manager

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology Rare Disease and Neuroscience. Supported by nearly 100 years of development experience with global hubs in the U.S. France and the U.K we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration excellence and impact. At Ipsen every individual is empowered to be their true selves grow and thrive alongside the companys success. Join us on our journey towards sustainable growth creating real impact on patients and society!

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The Digital Marketing & Engagement Manager is responsible for leading compliant in-house commercial activities through digital and remote channels within the pharmaceutical sector. This role is accountable for achieving assigned sales targets and directly contributing to revenue growth.

As an internal commercial representative the position executes approved promotional initiatives engages healthcare professionals in alignment with regulatory requirements and supports brand strategy implementation. The role works closely with Sales Marketing and Medical to ensure all activities meet compliance standards while maximizing commercial impact. Reports to the Japan Commercial Head.

Main Responsibilities

Digital Promotion & Remote Engagement

• Conduct remote detailing and virtual product presentations using approved materials.
• Maintain regular compliant digital communication with assigned HCPs and stakeholders.
• Support field activities by reinforcing key messages through digital touchpoints.
• Achieve assigned digital activity KPIs (calls webinars engagement metrics etc.).

Marketing Support (Digital Campaign Execution)

• Support execution of digital marketing initiatives across third-party platforms (e.g. CareNet M3) and company-owned media channels.
• Assist in operational coordination of sponsored content webinars email distributions and digital advertisements.
• Monitor campaign progress and provide feedback on engagement performance.
• Coordinate internally to ensure timely deployment of approved materials and content.

CRM & Data Management

• Accurately record all customer interactions in Veeva CRM (or designated systems).
• Track engagement data and support performance reporting.
• Ensure high standards of data integrity and compliance documentation.

Cross-Functional Collaboration

• Work closely with KAMs Marketing Medical and external vendors to ensure consistent and compliant execution of activities.
• Share customer insights gathered through digital channels.
• Support implementation of brand strategies at the execution level.

Product & Market Knowledge

• Maintain up-to-date knowledge of assigned products competitors and therapeutic areas.
• Understand customer preferences in digital engagement environments.
• Deliver accurate balanced and compliant information in all interactions.

Compliance & Ethical Conduct

• Act in accordance with the MA Code of Conduct the Ipsen Code for Ethical Conduct and company policies.
• Ensure adherence to pharmacovigilance requirements and all applicable laws and regulations.
• Maintain professional ethical and compliant conduct in all digital activities.

Knowledge & Experience

• Approximately 5 years of experience in the pharmaceutical industry as a Medical Representative (MR) Digital MR or in a similar customer-facing role.
• Experience or strong interest in digital promotion omnichannel engagement or multichannel customer communication.
• Experience in remote detailing online meetings webinars or digital customer interactions is preferred.
• Exposure to CRM systems (e.g. Veeva) or other digital engagement tools is desirable.
• Experience in supporting or collaborating on digital marketing initiatives (including third-party medical platforms or owned media) is an advantage.
• Demonstrated ability to build and maintain professional relationships with healthcare professionals and related stakeholders.
• Proven ability to achieve performance targets in hospital specialist or similarly structured environments.
• Ability to work collaboratively within cross-functional or matrix teams.
• Bachelor of degree in a business science medicine or pharmacy or similar degree
• Fluent in Japanese and Business level written and spoken English

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