Brand Strategist

Cincinnati, OH - USA

Monthly Salary: Not Disclosed

Posted on: 3 days ago

Vacancies: 1 Vacancy

Job Summary

AAA Club Alliance is hiring for a Brand Strategist to join our team! This position is responsible for defining evolving and operationalizing AAAs brand strategy to drive clarity differentiation and long-term brand health. This role shapes how the brand is positioned in the market how it connects with key audiences and how it shows up consistently across campaigns channels and experiences. The position partners closely with the Manager Marketing Strategy & Planning; Art Director; and Manager Content to embed brand strategy into integrated campaign planning and execution.

What We Offer:

As part of our team youll enjoy a total rewards package designed to support your well-being growth and work-life balance. Our package includes:

Competitive annual salary; the starting base compensation for this position is: $69370-$120091*
Annual Bonus Annual Merit Increase Eligibility
Hybrid schedule (3 days on-site weekly)
Comprehensive health benefits package
3 weeks of paid time off accrued during your first year
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer & company-sponsored volunteer events throughout the year
Other benefits include a free AAA Premier Membership Health & Wellness Program Health Concierge Service Life Insurance and Short Term/Long Term Disability

* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities:

Serve as a peer strategic partner to Marketing Strategy Creative and Content leadership collaborating to shape integrated campaigns and ensure brand strategy is embedded from planning through execution.
Lead brand strategy development including brand positioning value propositions and differentiation that clarify how AAA shows up in the market.
Conduct and synthesize market research consumer insights brand health data and competitive analysis to inform brand decisions and identify growth opportunities to ensure brand strategy is actionable scalable and aligned to business goals.
Define and maintain audience frameworks including buyer personas and key segments grounded in demographic psychographic and behavioral insights.
Translate brand strategy into clear actionable guidance that informs campaigns messaging content and creative development.
Establish and evolve brand identity and voice frameworks ensuring consistent tone messaging and emotional resonance across channels.
Guide creative content and social teams to ensure brand strategy is reflected consistently and effectively in execution without slowing agility.
Partner with external agencies to provide strategic direction feedback and guardrails aligned to brand positioning and standards.
Support campaign development by shaping brand narratives messaging territories and strategic briefs.
Conduct periodic brand audits to assess consistency effectiveness and market perception identifying opportunities for improvement.
Identify cross-business opportunities for brand-led storytelling bundling and positioning that sit above individual products or services.
Utilize AI-powered tools to support research insight synthesis persona development messaging exploration and efficiency in day-to-day strategy work.
Champion responsible and effective use of AI in brand strategy workflows ensuring outputs align with brand intent accuracy and ethical standards.
Contribute to brand performance discussions with marketing leadership sharing insights that inform planning prioritization and investment decisions.
Other duties as assigned.

Minimum Qualifications:

Bachelors degree in Marketing Business Communications or a related field or an equivalent combination of education and experience will be considered in lieu of a degree.
4 years of experience in brand strategy brand management or marketing strategy within a complex matrixed organization required.
Demonstrated experience developing brand positioning value propositions and audience strategies required.
Strong background in market research consumer insights and competitive analysis required.
Experience partnering with creative content social and agency teams to translate strategy into execution required.

Knowledge Skills and Abilities:

Proven ability to synthesize data and insights into clear actionable strategic recommendations.
Excellent communication facilitation and collaboration skills.
Strong strategic and analytical thinking skills with the ability to connect brand strategy to business outcomes.
Deep understanding of audience behavior brand perception and emotional drivers of loyalty.
Ability to operate as a peer-level leader in cross-functional planning and execution environments.
Skilled storyteller with the ability to translate insights into compelling brand narratives.
Comfort operating in ambiguity and evolving brand environments.
Working knowledge of AI-assisted tools used in research strategy development and messaging.
Customer-first mindset with a focus on differentiation relevance and long-term brand health.

Full time Associatesare offered a comprehensive benefits package that includes:

Medical Dental and Vision plan options
Up to 2 weeks Paid parental leave
401k plan with company match up to 7%
2 weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities 1 volunteer day per year
Free AAA Membership
Continual learning reimbursement up to $5250 per year
And MORE! Check out our Benefits Pagefor more information

ACA is an equal opportunity employer and complies with all applicable federal state and local employment practices laws. At ACA we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACAs policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACAs operating needs and applicant qualifications including but not limited to experience skills ability availability cooperation and job performance.

Job Category:

Marketing

AAA Club Alliance is hiring for a Brand Strategist to join our team! This position is responsible for defining evolving and operationalizing AAAs brand strategy to drive clarity differentiation and long-term brand health. This role shapes how the brand is positioned in the market how it connects wit...