eMarketing senior brand manager CBEC
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.
Accountability
In charge of E-commerce campaign and content be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI. Work closely with marketing brand team & media e-commerce sales TP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms drive in-site conversion and maximize synergy. Be familiar with Tmall KOL livestreaming landscape have ability to plan and execute and drive Tmall KOL livestreaming sales. Lead to establish maintain and improve EC communication assets and provide design guidance to Sales/TP. Develop and manage EC always on content excellence including livestreaming/short videos/wendajia/etc.
Requirements:
- Strong business sense and have in-depth EC knowledge including in-stie IP campaign KOL livestreaming design/content and data analysis about TM and JD.
- Successful EC campaign or projects experience on Tmall or JD. Be familiar with wellness and have insights on competitors EC Marketing approach.
- Self-motivated and result driven.
- Minimum 5 years working experience in EC (Tmall or JD is a must) or Marketing area.
Special Knowledge
1) Good Marketing fundamentals Data analytics & Insight generation skill with logical framework thinking as well as interpersonal skill. Comfortable to work with X-functions in Matrix organization
2) Good understanding of Digital & Ecommerce Traffic ecosystem of key leading platforms (Alibaba JD etc) including both eKA & FGS mode.
3) Good understanding of EMKT/digital/social Knowledge understand how performance media can support both brand building & e-commerce sales.
4) Good understanding on e-commerce and hands-on co-work experience is preferred: Platform co-op TP in-site traffic etc Ability to provide thoughtful data analytics-based guidance to Sales & TP.
5) Hands-on experience & successful track record on Brand Digital campaign/activation planning and end to end digital execution creative development & implementation KOL/IP partnership etc
6) Understanding of Marketing mix media KPI evaluation and digital/social media tactics.
7) Skill on Agency management & Negotiation Ability to provide thoughtful & inspiring guidance to agencies.
Skills
1) Passionate insightful Easy-going Very good learning agility Curiosity & Passion in Digital Ecom Marketing.
2) Very good communication interpersonal and presentation skills
3) Strong analytical & e-commerce sense. Used to working in a fast paced environment self-motivated and result driven.
4) Ability to strategic think and data based analysis & management good balance between head & heart.
5) Good learning Agility and willing to Achieve & Collaborate.
Job Posting End Date
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.
During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.
Required Experience:
Manager
Key Skills
About Company
About us We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.
