Senior Social Strategist

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Senior Social Strategist

Location: London England United Kingdom (2-3 days a week from our London client offices)

About the role:

Looking to do the best work of your career

Do it with Dove one of the most respected global brands a team across 15 markets to own Doves social presence end to end: insight and ideation platform-native creative publishing live ops and community. From the first idea to the final replyyoullshape how Dove shows up every day and create work that influences culture.

Youllmove at newsroom speed with rigorous craftlaunching ideas that travel partnering with standout creators and turning comments into conversations that become cultural moments. The brief is straightforward: make Dove the most culturally relevant brand on the scale purpose and creative freedom to make it real.

Ifyouremotivated by ideas that matter sharpened by data and committed to making the internet more positive this is the place to do it. Bring your craft and your courage. Togetherwellbuild culturenot just contentand do the best work of our careers.

Youlllead the strategic direction for Doves social content bringing together consumer insight cultural intelligence platformexpertise and brand purpose to inform creative work that genuinely connects. Based inLondonwith hybrid working arrangementsyoullpartner with creative production social media and client teams to ensure every piece of social content is grounded in a clear compelling strategic rationale. Your understanding of how people discover consume and share content on social platforms will be central to keeping Doves voice distinctive relevant and effective.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

Youllbe the strategic engine behind Doves social presence turning audience understanding cultural signals and platform data into briefs frameworks and recommendations that guide the creative team to produce stand-out work. Working across always-on content campaign activations creator partnerships and reactive cultural momentsyoullensure Doves social output is strategically coherent and creatively ambitious.

Werelooking for someone who can think at brand level and act at platform level someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok. Success means social work that is rooted in real insight aligned with Doves brand purpose and demonstrably effective in driving engagement conversation and brand affinity.

What you will be doing:

• Lead social-first strategy for Dove developing content strategies campaign platforms and always-on frameworks that connect brand purpose to audiencebehaviouron social
• Mine consumer cultural and category insight toidentifyopportunities for Dove to show up meaningfully in social conversations and cultural moments
• Translate platform data social listening and audience research into actionable creative briefs that give the team a clear strategic springboard
• Develop audience and community strategies that deepen Doves connection with diverse audiences across markets and platforms
• Partner with the creative team to shape ideas from brief through to execution providing strategic input that sharpens and elevates the work
• Collaborate with social media managers to align strategic recommendations with publishing plans platform priorities and performance learnings
• Inform creator and influencer strategyidentifyingpartnership opportunities that are authentic to Doves brand and relevant to target audiences
• Present strategic thinking and campaign recommendations to the Dove brand team with clarity confidence and a strong point of view
• Analysesocial performance data and campaign results to refine strategy over time building a continuous learning loop between insight creative and outcomes
• Stay ahead of social platform evolution emerging audiencebehaviours cultural trends and competitive activity in beauty and personal care
• Mentor and develop junior strategists within the studio building strategic capability and fostering a culture of curiosity andrigour
• Shape strategic processes and tools for the studio including briefing templates insight frameworks and reporting approaches suited to social-speed workflows

What you need to be great in this role:

• 8 years of strategy experience with a significant focus on social-first or digital-first work for consumer brands
• Deep understanding of social platforms (TikTok Instagram YouTube and emerging channels) including how audiences behave how content is discovered and what drives engagement
• A track recordof developing strategies that led to effective measurable social campaigns or contentprogrammes
• Experience in beauty personal care wellness or FMCG with a strong grasp of category dynamics consumer motivations and cultural context
• Proven ability to turn research data and cultural observation into sharp actionable briefs and strategic frameworks
• Experience working with or briefing content creators and influencer partnerships as part of a social content strategy
• Confidence presenting strategic recommendations to senior brand stakeholders with the ability to simplify complexity and build conviction
• Strong analytical skills with experience using social listening tools platform analytics and audience research to inform strategy
• A collaborative working style with experience partnering closely with creative production and media teams
• Experience mentoring or developing other strategists
• Professionalproficiencyin English;additionallanguages are a plus
• Gen AI and Agentic Thinking:
• Proficiencywith Gen AI tools (such as ChatGPT Claude Perplexity research assistants) to enhance insight generation trend analysis audience research and strategic development
• Agentic mindset: ability to deconstruct complex strategic challenges map out the most effective approach and execute withrigourand adaptability
• Experience using AI to accelerate researchidentifypatterns in data and stress-test strategic hypotheses
• Understanding of AI capabilities and limitations with strong critical evaluation of AI-generated insights and a commitment to human judgement and contextual nuance
• Ability to guide teams in using AI tools responsibly and effectively within the strategic process
• Qualifications:Formal degrees are welcome but notrequired. Equivalent experience counts. Experience can be gained through work study volunteering or self-directed learning.
• Experience working on Dove or Unilever brands
• Multi-market or global brand strategy experience with an understanding of adapting social strategy across regions and audiences
• Experience in a social-specialist in-house or embedded agency environment
• Familiarity with social commerce community management strategy or earned media approaches
• Experience with brand purpose inclusion or social impact strategy
• Knowledge of the evolving regulatory and ethical landscape in beauty marketing

Req ID: 16972
#LI-KA1 #LI-Hybrid #LI-director

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.