Senior Paid Social, Community & Growth Lead – eCommerce (Amazon-First DTC Brand)

AMD Lasers

Job Location:

West Jordan, UT - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Senior Paid Social Community & Growth Lead eCommerce (Amazon-First DTC Brand)

We are seeking a highly experienced growth leader to scale a fast-growing direct-to-consumer eCommerce brand launching on Amazon with an initial focus on teeth whitening and expanding into additional products and marketplaces.

This is a senior performance-driven role for someone who thrives in direct-response consumer marketing understands how to scale paid media and can build engaged communities that drive revenue.

What Makes This Role Unique

Youll help launch and scale a DTC brand from the ground up
Youll own paid media performance and community growth end-to-end
Youll work with a meaningful marketing budget and be accountable for results
Youll expand into new channels like Pinterest and YouTube as the brand grows

What Youll Own

DTC / Consumer Growth

Full ownership of paid acquisition across Meta Ads Manager and TikTok
Management and scaling of a significant monthly ad budget with clear ROAS and CAC targets
Creative strategy: ideation scripting and direction of high-performing short-form content
Execution of TikTok Shop and TikTok Affiliate Program strategies
Driving Amazon demand through paid social and external traffic strategies

Channel Expansion & Influencer Support

Assist in managing and scaling influencer partnerships beyond TikTok (Instagram YouTube etc.)
Support development and execution of Pinterest Ads strategy
Contribute to testing and scaling YouTube as a paid and organic acquisition channel

Community & Owned Audience Growth

Build launch and scale high-engagement Facebook Groups
Develop community strategies that drive retention loyalty and repeat purchases
Turn customers into active brand advocates and content creators

What You Bring (Must-Have Experience)

3 years of paid social experience with deep expertise in Meta Ads Manager
Proven success managing and scaling large ad budgets
Hands-on experience with TikTok Ads including Shop Affiliate ecosystems
Demonstrated ability to build and grow Facebook Groups or owned communities
Strong content instincts - you know what converts and how to scale it
Analytical mindset with a track record of improving CAC ROAS and LTV

Nice to Have

Experience with Pinterest Ads and/or YouTube growth strategies
Experience managing or collaborating with influencers/creators
Experience in eCommerce Amazon or high-growth DTC brands
Familiarity with attribution challenges and blended metrics (MER incrementality)

What This Role Is NOT

Not entry-level or coordinator-level
Not a purely organic or posting content role
Not siloed - this role owns growth outcomes across channels

Who You Are

You are a performance-driven marketer who understands how to acquire customers profitably and scale what works.

Youre comfortable owning a budget making decisions and being accountable for growth.

You think like an operator - not just a marketer - and are excited to help build something from the ground up.

Required Experience:

Senior IC

Senior Paid Social Community & Growth Lead eCommerce (Amazon-First DTC Brand)We are seeking a highly experienced growth leader to scale a fast-growing direct-to-consumer eCommerce brand launching on Amazon with an initial focus on teeth whitening and expanding into additional products and marketpla...