Product Marketing Manager

Calgary - Canada

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

Who We Are; What We Do; Where Were Going

Magnet Forensics is a global leader in the development of digital investigative software that acquires analyzes and shares evidence from computers smartphones tablets and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies communities and countries.

Serving thousands of customers globally our solutions are playing a crucial role in modernizing digital investigations helping investigators fight crime protect assets and guard national security.

With employees based around the world Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics you can expect to make a difference in the world no matter what role you play. Youll be supported through learning and development not to mention an incredible team with unbelievable talent and integrity.

If you think you would be the right person to join our team working towards this goal we would love to hear from you!

Role Overview

Magnet Forensics is seeking an experienced Product Marketing Manager to join our high performing marketing team. Reporting to the Director of Product Marketing you will take ownership of your products positioning and messaging and be the essential bridge between Product Management and Marketing to create effective go-to-market plans that help achieve organizational objectives.

You are a self-starter that will develop a keen understanding of your target audiences product features and customer benefits to create effective content assets that can be leveraged across multiple awareness and demand-generation campaigns. You will also create manage and deliver high impact & timely enablement content prioritizing assets to support sales and customer success teams. The Product Marketing Manager will be data-driven and analytical in their approach ensuring on-going performance analysis.

What Youll Do

Develop a deep understanding of our target customers developing customer profiles and establish personas that guide messaging and marketing activities
Create messaging and content to explain highly technical features & concepts to a breadth of personas with various technical aptitude levels
Work with sales and partner enablement teams to provide the marketing elements they need to successfully participate in pitches conferences panels and prospecting activities that align with the buying process
Develop sales videos decks one pagers and other content/tools that enable the sales team to articulate product story and unique selling proposition
Educate the sales on the latest messages and resources to ensure our message is making it to market and evaluate consumers attitudes and feelings toward our products
Act as a product expert / evangelist in support of training sales media relations demand creation and trade show support
Work alongside demand generation and communications teams to develop plans that drive awareness and product engagement among potential and existing customers
Collaborate with sales to understand & support ongoing enablement and asset needs and maximize the impact of messaging
Assist in creating customer advocacy content including case studies and customer testimonials
Partner with the technical marketing team to identify and develop timely competitive analysis to understand the competitive landscape and industry trends
Author compelling content related to the product portfolio for use across whitepapers blogs sales enablement etc.

What Were Looking For

5 years experience in B2B software product marketing
Strong technical acumen with ability to quickly synthesize technical content into positioning for technical and non-technical audiences
Proven track record of writing effective B2B content
Experience creating sales enablement materials and content background in video development desired but not required.
Experience using SharePoint for content management
Excellent communication and presentation skills; highly skilled in impactful PPT creation
Experience using Teams Miro Adobe Suite preferred
Demonstrated ability to operate in a fast-paced environment; desire to roll up your sleeves and work collaboratively with teams across the organization

Compensation & Benefits

The Compensation range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications experienceknowledgeand skills. If you are applying for this role outside of the primary location and you are selected for an interview the Talent Acquisition Partner can share more information with you.If the compensation structure for the role includes an incentivecomponent(i.e. most Sales roles) the range belowrepresentstotal target compensation (TTC) (base salary variable).

$90000 - $120000 (CDN) a year
Salary range (min - max)

Position Type: New Position

Magnet is proud to offer benefits such as:

- Generous time off policies

- Competitive compensation

- Volunteer opportunities

- Reward and recognition programs

- Employee committees & resource groups

- Healthcare and retirement benefits

Indicators of Success

Were looking for someone who checks off most but not all of the boxes listed in skills and experiences. Its more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of than to find folks who have been there done that. We want to be part of your development journey and well learn as much from you as you learn from us.

How We Work

At Magnet Forensics we take a hybrid-flexible approach to support your productivity and work-life balance. If youre within a comfortable travel distance to one of our offices youll occasionally join us in person. How often youll come in depends on your department and team needs typically ranging from weekly to monthly. These in-person moments help us build stronger connections spark new ideas and celebrate our successes together. Most days you can choose what works best for you while staying in tune with your teams goals.

Were excited to welcome you to our team and look forward to achieving great things together - both in the office and wherever you work best!

The Most Important Thing

Were looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences:

CARE We care about each other and our mission to make a difference in the world.

OWN We are accountable for our results while never forgetting to act with integrity empathy and respect.

DEDICATE We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.

EVOLVE We are constantly innovating and exploring new ways to work together to make an impact with our work.

Here at Magnet Forensics we are committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If youre interested in this role but do not meet all of the qualifications listed above we encourage you to apply anyways.

Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race colour religion sex orientation national origin age disability genetics or any other basis forbidden under federal provincial or local law. We are committed to providing an inclusive accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. Please contact emailprotectedshould you require any accommodations.

All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each positions job duties among other factors in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.

US Applicants: Magnet Forensics participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Magnet Forensics handles and uses personal data of job applicants in line with itsRecruitment Privacy Policyfoundhere.

Required Experience:

Manager

Who We Are; What We Do; Where Were GoingMagnet Forensics is a global leader in the development of digital investigative software that acquires analyzes and shares evidence from computers smartphones tablets and IoT-related devices. We are continually innovating so our customers can deploy advanced a...