Social Media Marketing Specialist (Remote)
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Job Location:
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Experience Required:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
This is a remote position.
About the Role
We are looking for a creative strategic and results-driven Social Media Marketing Specialist to join our team. You will own our social media presence with a strong focus on LinkedIn develop and execute integrated marketing campaigns and also handle email marketing initiatives. This role is perfect for someone who can build brand awareness engage audiences generate leads and drive measurable business growth across multiple channels.
Key Responsibilities
- Develop and execute comprehensive social media strategies across all major platforms with special emphasis on LinkedIn for professional networking thought leadership and B2B lead generation
- Create design schedule and publish high-quality content (graphics carousels videos Reels Stories LinkedIn articles and newsletters)
- Plan manage and optimize end-to-end marketing campaigns across social media and email channels
- Run paid social advertising campaigns on Meta (Facebook & Instagram) LinkedIn Ads TikTok and other platforms
- Manage email marketing campaigns including list building segmentation campaign creation A/B testing and automation
- Handle day-to-day community management and audience engagement across platforms
- Monitor social media and email performance using analytics tools and generate monthly reports on key metrics (reach engagement leads conversions and ROI)
- Stay up-to-date with platform algorithms trends and best practices especially on LinkedIn
- Collaborate with sales content and product teams to align all marketing efforts with business goals
- Identify and execute influencer or partnership opportunities when relevant
Requirements
- 5 years of hands-on experience in social media marketing with proven results
- Strong experience managing LinkedIn (organic paid campaigns)
- Experience planning and executing integrated marketing campaigns
- Solid experience with email marketing (campaign creation automation and performance tracking)
- Proficiency in content creation tools: Canva CapCut Adobe Creative Suite (or similar)
- Experience with social media management tools (Buffer Hootsuite Later Sprout Social etc.)
- Familiarity with email marketing platforms such as Mailchimp Klaviyo ActiveCampaign or Brevo
- Strong understanding of paid advertising on Meta LinkedIn Ads and TikTok
- Excellent writing skills for captions email copy and LinkedIn thought leadership content
- Analytical mindset with the ability to track KPIs and optimize campaigns based on data
- Ability to work independently and manage multiple projects in a fast-paced environment
Nice-to-Haves
- Experience in Your Industry e.g. SaaS Tech B2B services etc.
- Video editing and short-form content creation skills
- Knowledge of SEO content marketing or CRM tools (e.g. HubSpot Salesforce)
- Bachelors degree in Marketing Communications or a related field
- What We Offer
- Competitive salary performance-based bonuses
- Flexible hybrid or remote work options
- Health benefits PTO and professional development opportunities
- Creative freedom to test new ideas and platforms
- Opportunity to directly impact company growth
Benefits
- Employee stock option plan (ESOP)
- Medical insurance
- Annual Increments
- Company gadgets
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- Collaborative and innovative work environment.
- Chance to work on cutting-edge cloud projects.
- Supportive and inclusive company culture
