FLEX Director, Lifecycle Loyalty & Promotions Marketing
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Job Location:
Bethesda, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members lives through the power of travel through an unparalleled portfolio of hotels across the world inspiring member experiences and member benefits.
The Director Lifecycle Loyalty & Promotions Marketing is responsible for shaping and executing marketing strategies that drive acquisition engagement retention reactivation and long-term loyalty across the customer lifecycle. This role requires a deep understanding of member behaviors and needs at every stage of the journey to deliver meaningful communications promotions and experiences that maximize customer lifetime value. Leveraging data-driven insights the Director will collaborate across disciplines to build cohesive and scalable global marketing programs.
The ideal candidate is a seasoned marketer with a creative analytical and customer-first mindset strong cross-functional collaboration skills and a passion for innovation and emerging technology. This role demands excellent communication and project leadership capabilities with the ability to influence across functions and regions within a complex global organization.
CANDIDATE PROFILE
Education and Experience Required
- Bachelors degree from an accredited college or university in Business Administration Marketing Hospitality Management or related major.
- Eight or more years relevant professional experience in marketing or a related function demonstrating progressive career growth and a pattern of exceptional performance.
- Strong collaboration skills and cross-functional team leadership experience.
Education and Experience Preferred
- Prior experience in marketing loyalty programs lifecycle marketing and/or promotions.
- Expertise in managing end to end marketing campaign development.
Core Work Activities
Lifecycle & Partner Marketing Strategy
- Develops and executespersonalized data-driven journeys across acquisition onboarding engagement reactivation and retention.
- Collaborates closely with cross-functional stakeholders to ensure cohesive and integrated marketing strategies and activations.
- Applies knowledge of industry trends and emerging technologies to orchestrate crossfunctional martech capabilities increasing speed to market and optimizing campaign timing for stronger results.
- Crafts compelling communications and marketing assets that resonate with members and next-generation consumers and drive sustained pointable activity
- Oversees external agency relationships including creative and consulting partners from briefing through to execution.
- Manages marketing budgets effectively and ensures alignment with strategic priorities.
Performance & Results
- Leverages data and analytics to evaluate campaign effectiveness and inform ongoing marketing decisions.
- Partners with marketing analytics teams to assess promotion effectiveness and audience performance to inform optimization.
- Synthesizes insights into actionable strategies and clear next steps.
- Ensures reporting is timely accurate and tailored to stakeholder needs.
- Uses performance data to identify opportunities evaluate cost/profitability and build informed budget forecasts.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Director
Key Skills
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
