Marketing Coordinator (Horseshoe Bossier)

Bossier, LA - USA

Monthly Salary: Not Disclosed

Posted on: 3 days ago

Vacancies: 1 Vacancy

Job Summary

Description

The Marketing Coordinator is responsible for coordinating responsibilities for all advertising publicity artwork production special event and promotion addition this position is responsible for assisting in the creation of and being accountable to an annual marketing plan and budget in accordance with Horseshoe guidelines.

Responsibilities

Assists in the creation of an annual Marketing plan and budget in accordance with Caesars guidelines and Marketings input.
Ability to remain within budget and communicate variances and variance forecasts during monthly P and L reviews and in consultation with the Marketing manager on an ongoing basis.
Responsible for assisting the Marketing manager with the media placement special events promotions and public relations creative related activities in coordination with advertising/creative agencies/firms as appropriate.
Assists in maintaining a monthly reconciliation binder with separate categories each month for print radio TV outdoor special event promotion and production insertion/job orders.
Reconciles bills with insertion/job orders as they come in.
Investigates and follows up on any variances.
Submits correct bills for payment to accounts payable in accordance with Caesars procedures to be established.
Assists with maintaining computerized monthly budget spreadsheets showing budget to actual spends in all marketing spends areas.
Attaches monthly variance/exception reports to each monthly spreadsheet as applicable.
Prepares binders and/or power point presentations for quarterly reviews.
Maintains two monthly binders; one for keeping copies of all Caesars/Horseshoe/Harrahs print advertising and publicity copies (with marketing administrative assistants help) and one for keeping copies of all Caesars/Horseshoe/Harrahs competitor print advertising and publicity copies (Including photos of outdoor advertising).
Maintains binders for flash reports; DORs; club daily totals; entertainment contracts for lounge; event attendance; income statements; RSVP totals.
Updates spreadsheets regarding RSVP rates no-show rates direct mail analysis key marketing indicators etc.
Attends events and entertainment as needed.
Assists Entertainment & Events Manager with duties surrounding events such as setting up meet & greets ensuring correct signage placement before & after event and helping with general setup.
Maintains a cataloged photo library of property events and entertainment etc.
Assists with coordinating vendor activities from inception to completion including advertising agency(s) media (artists printers) sign maker(s) event planners etc.
Assists with ensuring ads are approved by all necessary departments/individuals in accordance with Caesars guidelines prior to releasing them for publication/airing/display.
Assists in the resolution of Horseshoe/Harrahs and vendor challenges.
Assists with monitoring all Horseshoe/Harrahs creative including logo and PMS color/typestyle consistency in accordance with Caesars guidelines signage ad copy print electronic and outdoor media in accordance with Marketings and the Caesars guidelines.
Assists with monitoring all Horseshoe/Harrahs media placement in accordance with Caesars guidelines.
Provides reports as requested by the Marketing manager including reach and frequency analysis advertising effectiveness research GRP/TRP CPP TSL and Arbitron ratings/demographic analysis competitive (ongoing) and bids for creative (as requested in accordance with Caesars guidelines).
Maintains confidentiality of information and agree to and sign the Horseshoe confidentiality agreement.
Maintains a cataloged tape library of all Horseshoe/Harrahs and Horseshoe/Harrahs competitor electronic advertising and publicity.
Assists with special events/entertainment events and produce or update spreadsheets designed to track events.
Other duties may be assigned.
Ability to read analyze and interpret common scientific and technical journals financial reports and legal documents.
Ability to respond to common inquiries or complaints from customers regulatory agencies or members of the business community.
Ability to effectively present information to both line staff and top management.
Ability to define problems collect data establish facts and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Qualifications

Bachelors degree (B.A.) from a four-year college or university in marketing communications Journalism Business Administration or related subject matter preferred.
Experience in Hotel/Casino Hospitality and Food and Beverage Marketing Advertising and Publicity preferred.
PC computer literacy and ability including Microsoft Office for Windows (Word Excel PowerPoint) Calendar Maker Internet/Mail.
Strong Excel and PowerPoint skills.
Strong communication skills.
Ability to obtain the appropriate work authorization per gaming regulations required.
Ability to work weekends holidays and special events.
Must present a well-groomed appearance.
Must be able to read write speak and understand English.

Additional Requirements:

Must be able to work long hours any day of the week and be able to stand for long periods of time (8-10 hours).
Must be able to bend stoop crouch kneel twist balance and work at a desk when performing clerical functions.
Ability to respond to visual and aural cues.
Ability to respond to visual and aural cues.
Ability to converse over the telephone in situations where there is loud and disruptive background noise.
Ability to tolerate areas containing secondary smoke.
Ability to handle more than one function at a time by being well organized.
Must be able to maneuver in and around the entire casino and hotel area.

Required Experience:

DescriptionThe Marketing Coordinator is responsible for coordinating responsibilities for all advertising publicity artwork production special event and promotion addition this position is responsible for assisting in the creation of and being accountable to an annual marketing plan and budget in a...

Description

Responsibilities

Assists in the creation of an annual Marketing plan and budget in accordance with Caesars guidelines and Marketings input.
Ability to remain within budget and communicate variances and variance forecasts during monthly P and L reviews and in consultation with the Marketing manager on an ongoing basis.
Responsible for assisting the Marketing manager with the media placement special events promotions and public relations creative related activities in coordination with advertising/creative agencies/firms as appropriate.
Assists in maintaining a monthly reconciliation binder with separate categories each month for print radio TV outdoor special event promotion and production insertion/job orders.
Reconciles bills with insertion/job orders as they come in.
Investigates and follows up on any variances.
Submits correct bills for payment to accounts payable in accordance with Caesars procedures to be established.
Assists with maintaining computerized monthly budget spreadsheets showing budget to actual spends in all marketing spends areas.
Attaches monthly variance/exception reports to each monthly spreadsheet as applicable.
Prepares binders and/or power point presentations for quarterly reviews.
Maintains two monthly binders; one for keeping copies of all Caesars/Horseshoe/Harrahs print advertising and publicity copies (with marketing administrative assistants help) and one for keeping copies of all Caesars/Horseshoe/Harrahs competitor print advertising and publicity copies (Including photos of outdoor advertising).
Maintains binders for flash reports; DORs; club daily totals; entertainment contracts for lounge; event attendance; income statements; RSVP totals.
Updates spreadsheets regarding RSVP rates no-show rates direct mail analysis key marketing indicators etc.
Attends events and entertainment as needed.
Assists Entertainment & Events Manager with duties surrounding events such as setting up meet & greets ensuring correct signage placement before & after event and helping with general setup.
Maintains a cataloged photo library of property events and entertainment etc.
Assists with coordinating vendor activities from inception to completion including advertising agency(s) media (artists printers) sign maker(s) event planners etc.
Assists with ensuring ads are approved by all necessary departments/individuals in accordance with Caesars guidelines prior to releasing them for publication/airing/display.
Assists in the resolution of Horseshoe/Harrahs and vendor challenges.
Assists with monitoring all Horseshoe/Harrahs creative including logo and PMS color/typestyle consistency in accordance with Caesars guidelines signage ad copy print electronic and outdoor media in accordance with Marketings and the Caesars guidelines.
Assists with monitoring all Horseshoe/Harrahs media placement in accordance with Caesars guidelines.
Provides reports as requested by the Marketing manager including reach and frequency analysis advertising effectiveness research GRP/TRP CPP TSL and Arbitron ratings/demographic analysis competitive (ongoing) and bids for creative (as requested in accordance with Caesars guidelines).
Maintains confidentiality of information and agree to and sign the Horseshoe confidentiality agreement.
Maintains a cataloged tape library of all Horseshoe/Harrahs and Horseshoe/Harrahs competitor electronic advertising and publicity.
Assists with special events/entertainment events and produce or update spreadsheets designed to track events.
Other duties may be assigned.
Ability to read analyze and interpret common scientific and technical journals financial reports and legal documents.
Ability to respond to common inquiries or complaints from customers regulatory agencies or members of the business community.
Ability to effectively present information to both line staff and top management.
Ability to define problems collect data establish facts and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Qualifications

Bachelors degree (B.A.) from a four-year college or university in marketing communications Journalism Business Administration or related subject matter preferred.
Experience in Hotel/Casino Hospitality and Food and Beverage Marketing Advertising and Publicity preferred.
PC computer literacy and ability including Microsoft Office for Windows (Word Excel PowerPoint) Calendar Maker Internet/Mail.
Strong Excel and PowerPoint skills.
Strong communication skills.
Ability to obtain the appropriate work authorization per gaming regulations required.
Ability to work weekends holidays and special events.
Must present a well-groomed appearance.
Must be able to read write speak and understand English.

Additional Requirements:

Must be able to work long hours any day of the week and be able to stand for long periods of time (8-10 hours).
Must be able to bend stoop crouch kneel twist balance and work at a desk when performing clerical functions.
Ability to respond to visual and aural cues.
Ability to respond to visual and aural cues.
Ability to converse over the telephone in situations where there is loud and disruptive background noise.
Ability to tolerate areas containing secondary smoke.
Ability to handle more than one function at a time by being well organized.
Must be able to maneuver in and around the entire casino and hotel area.

Required Experience:

Key Skills

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About Company

Caesars Entertainment

Caesars Entertainment invites you to indulge in elegance. Hotels, upscale casinos, breathtaking shows, and gourmet dining – where entertainment reaches new heights!

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