Lead, Owned Media & Search Specialist
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Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
About us
WeWork India is one of Indias leading flexible workspace operators Great Place To Work certified (Nov 2024 Nov 2025) aimed at creating flexible workspace solutions for companies of all sizes.
Since its inception in India in 2016 WeWork India has expanded across 68 operational centres in Chennai New Delhi Gurugram Noida Mumbai Bengaluru Pune and Hyderabad. WeWork India meets distinct workspace needs for various businesses. WeWork India strives to provide customised and curated solutions for various office space needs through its products and solutions.
At WeWork India were driven by collaboration creativity and a shared vision to redefine the future of work. If youre looking to be part of a dynamic fast-growing organisation that values talent and fosters growth join us and build your future with WeWork India.
For more information please visit our website
About the role:
We are looking for a performance-driven and lifecycle-focused Owned Media Specialist to join our Brand & Marketing team at WeWork this role you will own the strategy and execution of our email and WhatsApp marketing programs as key revenue and engagement channels while working closely with content and growth teams to strengthen our organic discoverability through SEO and Generative Engine Optimization (GEO).
You will be responsible for designing and optimizing full-funnel customer journeys leveraging our MarTech stack for automation personalization and experimentation to drive acquisition activation retention and revenue outcomes.
As part of this role you will report to the Head of Growth Marketing.
Key Responsibilities:
Lifecycle & Journey orchestration: Own the end-to-end lifecycle marketing strategy across email and WhatsAppfrom lead nurturing and onboarding to engagement upsell cross-sell and retention.
Campaign Execution: Plan and execute always-on and tactical campaigns using segmentation behavioral triggers and dynamic content to drive conversions and pipeline velocity
Marketing Automation: Leverage our MarTech platform to:
Build automated workflows
Implement event-based communication
Enable personalization at scale
Optimize channel performance
Segmentation: Develop advanced audience cohorts based on user behavior lifecycle stage firmographics/demographics and engagement signals
Experimentation & Optimization: Design and execute A/B tests across messaging frequency creative journey logic and send-time optimization to continuously improve performance.
Deliverability & Channel Growth: Monitor and improve key channel health metrics including deliverability sender reputation opt-in growth engagement rates and database hygiene.
Collaboration: Partner with cross-functional teams including Marketing Product and Tech to align CRO efforts with broader business goals and initiatives.
Performance Monitoring: Continuously monitor analyze and report on conversion metrics and suggest actionable recommendations to improve performance.
SEO & GEO:
Own & improve SEO metrics e.g. traffic Branded & Generic keyword ranking etc.
Own & improve GEO metrics
Manage our SEO/GEO agency to drive towards the goals
Skills & Qualifications:
57 years of experience in lifecycle marketing CRM marketing automation or owned media strategy with hands-on execution.
Proven expertise in email and WhatsApp marketing as primary revenue and engagement channels for acquisition as well as renewal and x-sell/upsell.
Strong working experience with marketing automation and customer engagement platforms such as MoEngage WebEngage HubSpot SFMC CleverTap Braze or similar.
Demonstrated ability to build & optimize
Multi-step customer journeys
Behavioral & event-based triggers
Segmentation frameworks
Personalisation strategies
Strong analytical mindset with experience using tools such as Google Analytics Mixpanel Amplitude or similar.
Working knowledge of SEO fundamentals including:
On-page optimization
Keyword intent mapping
Content optimization for organic acquisition
Awareness of GEO (Generative Engine Optimization) / AI-search content discoverability principles and how owned channels can amplify organic visibility.
Ability to interpret data translate findings into actionable insights and effectively communicate them to stakeholders.
Strong understanding of customer behavior funnels B2B purchase behaviour.
Ability to collaborate across multiple teams in a fast-paced results-oriented environment.
Equal Opportunity Employer
WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race religion national or ethnic origin sex sexual orientation gender identity or expression age disability veteran status or other characteristics protected by law.
We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote are based on merit competence performance and business needs.
Our total rewards philosophy is aimed at providing compensation that is competitive performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India our commitment to you is that youll be surrounded by career opportunities in a culture that fosters collaboration flexibility and inclusion.
Required Experience:
IC
Key Skills
About Company
Book Coworking & Shared Office Spaces out of 40+ inspiring WeWork offices in India. WeWork is the leading space-as-a-service platform with flexible solutions designed to foster creativity & boost productivity, reimagining the workplace for everyone from freelancers to Fortune 500 comp ... View more
