UA Manager User Acquisition Specialist Performance Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
On-site Full-Time Karlsruhe Germany
5 Million Downloads. 4.8 Stars.
A lot left to figure out.
Iteration One is a self-funded independent gaming studio in Karlsruhe. With Nightclub Tycoon - a free-to-play idle tycoon game on iOS and Android - weve built a game played by millions with a small team and no outside money.
Were 7 people. Were growing. And we need a game designer who can own the design of a mobile free-to-play game end to end: economy progression and monetization. Were looking for someone who can hold both design and monetization and make the game feel great while making the business sustainable.
Tasks
What Youll Do
Youll own UA end to end. That means managing campaigns across networks like AppLovin Google and Meta; setting targets optimizing bids and scaling what works. Youll drive the creative pipeline: briefing concepts reviewing iterations and making sure we always have fresh high-performing ads in rotation. And youll build and maintain the reporting stack - cohort-level ROAS LTV models channel attribution - so we actually understand whats driving growth.
Youll work directly with the CEO and the rest of a small cross-functional team. No layers. No waiting for approvals. You see a problem you fix it.
Requirements
What Were Looking For
- Experience running profitable ROAS UA campaigns ideally in mobile gaming
- Hands-on experience with major ad networks (AppLovin Google Ads Meta)
- Strong creative instinct - you know what makes someone stop scrolling and you can brief it clearly
- Analytical chops: comfortable in spreadsheets dashboards and ideally SQL or BigQuery
- Understanding of mobile attribution (AppsFlyer Singular or similar MMPs) and how postback data flows into optimization
- Can think in cohorts LTV curves and payback windows - not just CPIs
Nice to have: experience managing external creative partners and familiarity with casual mobile game audiences.
On AI
Were going all-in on AI - and we mean that seriously. Not as a productivity tip or a trend to follow but as the operating system of how this company works. We believe the companies that figure this out now will look completely different in five years and we intend to be one of them. We expect you to use tools like Claude ChatGPT or Gemini and many other tools as part of your daily workflow - not occasionally but as a default. If you see AI as an opportunity rather than a threat and youre already experimenting - youll feel at home here.
Benefits
How Youll Grow
Growth here is on you - but the conditions are real. Youll have the space to make decisions run experiments and take ownership of your work end to end. We expect accountability and impact-orientation not just execution. Youre building products that millions of people play - and we want you to feel that weight and be motivated by it. If you want to help shape something that reaches hundreds of millions of players this is the right place to do serious work.
The Basics
- Location: Karlsruhe Germany (close to main station)
- Work model: Work 1 day remotely and 4 days on-site
- Employment: Full-time
- Working language: English / German
We keep it simple and move fast - because your time matters too. A first interview to get to know each other a second to go deeper and a short trial task to see how you work. No endless rounds no committees.
If it feels like a fit on both sides youll know quickly.
Ready to build something great Wed love to hear from you.
Key Skills
About Company
Iteration One is a self-funded independent gaming studio in Karlsruhe. With Nightclub Tycoon - a free-to-play idle tycoon game on iOS and Android - weve built a game played by millions with a small team and no outside money.
