Dir E-Commerce & Mktg
Share
Job Location:
Las Vegas, NV - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The Opportunity
The Director of E-Commerce and Marketing will own and lead the end-to-end marketing strategy across multiple channels with a focus on digital/e-commerce retail traffic generation CRM and performance marketing. This leader will drive customer acquisition retention lifetime value and omni-channel revenue growth.
This is a unique opportunity to reinvigorate a nostalgic brand and marketing approach. This role requires a strategic thinker with strong analytical rigor creative instincts and proven experience scaling digital programs for consumer brands ideally within retail QSR gifting promotions or e-commerce-driven businesses. This person should be a strategic storyteller who is able to engage and grow audiences with an omnichannel approach.
Key Responsibilities
Strategic Leadership
Develop and execute a comprehensive holistic digital marketing strategy aligned with overall business and revenue goals.
Lead annual and quarterly digital planning budgeting and forecasting.
Define KPIs and performance benchmarks across acquisition retention and conversion.
Manage a team of 5-7 as a player/coach able to get into the business as needed and understand multiple facets including gifting digital marketing and social
Performance & Growth Marketing
Own the PL with a focus on e-Commerce and Catalogue
Oversee marketing and media strategy (eComm Catalogue search social display affiliate programmatic).
Optimize CAC ROAS and customer LTV across channels.
Drive experimentation and A/B testing across landing pages messaging and funnels.
E-Commerce & Conversion Optimization
Partner closely with digital and merchandising teams to optimize UX conversion rates and digital merchandising promotions and product placement to drive revenue and results.
Improve site performance mobile experience personalization and promotional initiatives.
Leverage analytics tools to drive data-backed decision-making.
Build gifting programs and promotions to drive results
CRM & Retention
Lead email SMS and loyalty strategies to increase repeat purchases and engagement.
Develop segmentation lifecycle marketing and personalization frameworks.
Strengthen first-party data strategy and owned-channel growth.
Omnichannel Integration
Drive digital-to-in-person traffic strategies.
Understanding full brand and marketing with the ability to find opportunities for partnerships promotions and reinvigorating a nostalgic brand with a fresh lens.
Support concession/retail locations with digital campaigns that increase local awareness and sales.
Ensure cohesive brand messaging across digital touchpoints.
Foster a culture of innovation accountability and continuous improvement.
Qualifications
8 years of digital marketing experience including senior leadership roles out of CPG food/beverage brands ideally from a challenger brand.
Proven success scaling paid media and performance marketing in a consumer brand environment.
Strong experience in e-commerce and DTC growth.
Hands-on experience with Shopify including site merchandising product setup promotions app integrations and performance reporting.
Deep understanding of analytics platforms (Google Analytics GA4 CRM tools CDPs etc.).
Demonstrated ability to translate data into actionable insights.
Strong cross-functional leadership and executive communication skills.
Bachelors degree required; MBA preferred.
Ideal Profile
Strategic yet hands-on operator.
Growth-oriented with a test-and-learn mindset.
Customer-obsessed and brand-sensitive.
Comfortable in a fast-paced evolving retail environment.
Passionate about building high-performing teams.
Why This Role
This is an opportunity to shape the digital future of a beloved national brand at a pivotal growth stage. The Director of E-Commerce and Marketing will have executive visibility meaningful ownership and the ability to drive measurable impact across both e-commerce and retail channels.
