Head of Bank Marketing

The Opportunity

As the Head of Bank Marketing you will be at the forefront of transforming marketing into a true strategic enginechampioning the customer voice unlocking the power of digital and AI and influencing decisions that shape how we help people live better lives. This role is built for a visionary leader who thrives on creating impact elevating brand and experience and partnering across the business to drive bold customercentered growth. You will shape a forwardlooking marketing capability that influences enterprise strategy amplifies customer insight and elevates how we show up for the people and communities who rely on us.

Position Responsibilities:

Communications Strategy

• Develop internal and external communication strategies and tools which align with the business philosophies.
• Evaluate the success and applicability of communication strategies and tactics for both advisor and employee audiences.
• Create a cohesive and consistent brand/image for Advisory Services through a marketing and communications strategy.
• Conduct competitive and market research to determine best practices and optimal methods of meeting the communication needs of the business units within Advisory Services

Marketing Strategy

• Develop and evaluate an advertising strategy that positions us as a leader in the independent space.
• Foster relationships with key industry publications and organizations to capitalize on opportunities to support the Manulife Securities recruiting strategy
• Develop a comprehensive social media strategy leveraging internal expertise to establish parameters and evaluation metrics.
• Conduct competitive and market research to determine the marketing needs of the business
• Develop and oversee sponsorship strategy evaluating all potential sponsorship opportunities ensuring brand and reputation control as well as optimal ROI.

Collaboration

• Develop relationships with internal and external partners to deliver effective integrated marketing and communications to meet the needs of all stakeholders including social media Digital Brand Public Relations.

Management/Leadership

• Develop lead and coach team cultivating an engaging and motivating environment and championing individual career growth and professional development.
• Provide leadership in development of marketing and communications for new and existing products programs and initiatives ensuring regulatory compliance is top of mind.
• Provide communication and marketing guidance
• Manage marketing/advertising and sponsorship budget

Required Qualifications:

• 10 years business-related experience including several years of marketing and communications experience.
• University degree in Marketing Communications (or equivalent).
• Proven track record in successfully designing and implementing communications and marketing strategies delivering to deadlines and meeting budget requirements.
• Highly developed marketing and communications acumen with extensive knowledge of communications disciplines techniques legal responsibilities and government/securities regulations.
• Advanced strategic planning skills

Preferred Qualifications:

• Superior writing and editing skills developed within the investment industry.
• Excellent communication skills are also required to work effectively with multiple stakeholders synthesize information present appropriate recommendations and manage the communications development cycle to completion according to negotiated timelines.
• Demonstrated ability to hire and successfully manage staff and external/internal advertising and marketing services agencies.
• Ability to develop positive relationships with key internal and external stakeholders.
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.