Graphics sales area manager Benelux and Nordics

Would you like to join a global growing company that innovates for a more sustainable tomorrow UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices we strive to create a positive UPM experience for all our employees around the world. We live by our values trust and be trusted achieve together renew with courage. Together we can renew the everyday for a future beyond fossils!

Learn more about us as a workplace are now looking for a Graphics Area Sales Manager Benelux and Nordics to join our European Graphics Sales team. This position can be located in Netherlands as a remote position or in Houthalen-Helchteren Belgium as a hybrid-position.

What you will do

In this role you drive profitable growth by managing customer relationships executing our sales strategy and collaborating closely with colleagues across Sales Customer Service Technical Sales Commercial Support and other key functions. You lead account planning and forecasting ensure highquality customer interactions and work in alignment with our agreed best addition:

• You grow net sales margin added value and product mix in line with targets actively developing both existing business and new customer acquisition within your area
• You plan and lead impactful customer meetings facetoface and virtual ensuring consistent followup clear action planning and professional representation of UPM
• You manage the customer portfolio to ensure strong profitability taking corrective actions when needed and documenting agreements terms and marketing collaborations in compliance with legal requirements
• You provide accurate sales forecasts manage the opportunity pipeline and communicate new opportunities as well as won or lost business
• You use sales tools effectively to keep customer information up to date monitor receivables and handle creditrelated documentation where required
• You collaborate proactively with the broader organization including Sales Team members Customer Service Markets Product Management Product Development & Innovation Business Control and Marketing to support customer activity
• You participate actively in inquiry handling and claims processes with the aim of resolving customer challenges while delivering product consultancy training and support based on customer needs
• You develop and maintain strategic account plans driving the actions required to strengthen partnerships and grow customer business

Who you are

• You bring experience or strong understanding of the graphics or related industry and its market dynamics
• You have a proven track record in B2B field sales and demonstrate solid commercial capabilities
• You hold a relevant commercial degree and possess the technical understanding needed to work with complex products
• You communicate fluently in Dutch and English with additional languages considered an advantage
• You excel in communication interpersonal interaction networking and prioritizing in a dynamic environment
• You demonstrate strong selfleadership and the ability to navigate and support change
• You have solid knowledge of sustainability fundamentals
• You are familiar with effective sales methodologies and processes and apply them consistently to drive results

This is what we offer to you

• A meaningful job:We have an inspiring purposeWe renew the everyday for a future beyond .
• A caring community:Our community is built on great team spirit and shared care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
• Development opportunities:We offer you great opportunities to learn and grow throughout your career. We are an international multi-business organization offering plenty of avenues for personal growth.
• Responsible employer:Sustainability is at the core of everything we do. We are committed to ambitious science-based sustainability targets in all areas from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity offering a work environment in which everyone can be themselves.

Learn about ourRewardingandourWays of working.

Additional information

To apply please submit your CV and cover letter by April 9 2026. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received and you may be contacted before the application deadline.

For support with submitting your application please contact our HR Service Center at or tel. .

UPM Adhesive Materials strategic direction is to accelerate its growth beyond label materials into graphics solutions and specialty tapes. Over the past few years the business area has expanded significantly in graphics solutions through the acquisitions of AMC Intercoat Grafityp and Metamark.

UPM Adhesive Materials (formerly UPM Raflatac) offers high-quality self-adhesive paper and film products including label materials graphics solutions and removable self-adhesive products. We operate 14 factories and deliver our innovative and sustainable products through our global network of distribution terminals. We are one of UPMs growth businesses and employ around 3200 people. Our sales reached almost EUR 16 billion (USD 17 billion) in 2024. Read more:

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