The Director of Annual Giving leads the strategy execution and analysis of comprehensive multi-channel fundraising campaigns for growth of the annual giving program. Reporting directly to the Associate Vice President of Philanthropy the Director of Annual Giving is responsible for strategic leadership effective management and inspiration to the annual giving team. The annual giving team role focuses on acquiring new donors increasing donor retention upgrading annual donors to leadership levels and strengthening the pipeline for future major and planned gifts with all constituent groups.
Reporting to the Associate Vice President and Director of Gift Planning the Director of Annual Giving is a full-time exempt position with a normal work schedule of 37.5 hours per week. Occasional evening and weekend work may be required.
Key areas of responsibility
Creative Strategic Planning and Solicitation
Utilize key data to formulate and execute an innovative multi-channel (mail phone email social media face-to-face solicitation and other new and emerging methods/media) fundraising strategy for each segment of Woffords constituency.
Work closely with the marketing and communications staff to create concepts and construct messages that clearly articulate the case for support.
Oversee and direct a comprehensive solicitation calendar which coordinates fundraising efforts for alumni parents friends students reunion classes athletics and other campus partners.
Plan and execute key giving campaigns including A Day for Wofford a spring gamified appeal and the end of year campaign.
Team and Budget management
Supervise mentor and evaluate annual giving staff (2-3 team members) as they actively engage prospects. Provide creative solutions to challenging solicitations.
Manage the annual giving budget to maximize cost-effective strategies.
Implement metrics to assess individual and team performance; provide guidance and support necessary for staff members to achieve their goals.
Create a culture where effective teamwork collaboration and innovation are expected recognized and rewarded. Lead by example regarding appropriate risk-taking cross- organizational cooperation and clear standards of conduct.
Collaboration
Partner with various campus groups and volunteer boards including faculty staff athletics the alumni board and others to develop annual giving messaging and marketing strategies for various constituencies and fundraising priorities.
Collaborate regularly with team members in Donor Relations Alumni Engagement Operations frontline fundraisers and athletics to provide consistent messaging and experiences for all constituents.
Support significant Wofford events such as Homecoming Family Weekend and other occasional night or weekend activities.
Stewardship
In conjunction with the Director of Donor Relations oversee a robust donor stewardship program ensuring meaningful acknowledgment and recognition of annual gifts.
Identify potential major gift prospects within the annual giving pool and facilitate smooth transitions to major gift officers.
Data Analysis and Reporting
Monitor key fundraising program performance metrics including acquisition rates retention rates pipeline development and overall annual giving effectiveness.
Provide accurate and timely reporting of solicitation activities.
Monitor and report on annual goals revenue and donor participation rates.
Qualifications
Education:Bachelors degree from an accredited institution required.
Experience:3 years of experience in annual giving or related fundraising/marketing roles preferably in higher education or non-profit sectors.
Leadership:Proven experience managing mentoring and developing staff.
Technical Skills:Proficiency with CRM systems and donor databases (e.g. Raisers Edge Salesforce Slate).
Communication:Exceptional written oral and interpersonal communication skills with a focus on persuasive donor-centric storytelling. Sophisticated understanding of digital communications strategies to include social media fundraising software and email-based solicitations.
Analytical Skills:Ability to analyze donor behavior and data to inform strategy.
APPLICATION
All application materials must be submitted electronically within this process. Application materials include: (1) a letter of application explaining how you meet the qualifications of this position (2) a current resume and (3) names and contact information for three professional references (including email addresses and phone numbers).
ABOUT WOFFORD COLLEGE
SPARTANBURG SOUTH CAROLINA
EEO STATEMENT
Wofford College values diversity within our students faculty and staff and strives to recruit develop and retain the most talented people. Wofford College does not discriminate in employment on the basis of race color creed religion sex sexual orientation transgender status gender identity age national origin disability veteran status or any other legally protected status in accordance with applicable federal state and local laws. For information about Woffords Title IX compliance visit It is the policy of Wofford College to provide reasonable accommodations for qualified individuals with disabilities for employment. If you require any accommodations to participate in any part of the hiring process please contact
Required Experience:
Director