Inside Sales Manager Revenue Operations

Whitecollars

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profile Job Location:

Richmond - Canada

profile Monthly Salary: Not Disclosed
Posted on: 4 hours ago
Vacancies: 1 Vacancy

Job Summary

Our client is looking for a highly structured and data-oriented Inside Sales Manager to oversee and enhance their inbound sales engine and refine their engineered sales processes.

This position is responsible for managing the inbound pipeline overseeing marketing automation systems and driving the performance of the inside sales team. The successful candidate will lead a team of four Inside Sales Engineers design and optimize HubSpot programs and collaborate closely with Application Engineering to ensure seamless handoffs strong technical discovery and improved conversion rates.

In addition to operational responsibilities this role contributes strategically by integrating the companys education-driven engineering approach into inbound marketing consultative selling and outbound OEM account development.

Your Main Objective
Drive faster account progression and higher win rates by implementing structured sales cadences segmentation strategies inbound initiatives and disciplined outbound activitieswhile maintaining CRM accuracy and adherence to defined processes.

Key Responsibilities

1. Inside Sales Team Leadership

  • Manage coach and evaluate Inside Sales Engineers
  • Implement structured daily routines call coaching and account development methodologies
  • Review CRM activity ensuring data quality opportunity accuracy and proper qualification
  • Conduct weekly pipeline reviews using standardized qualification frameworks
  • Support business development initiatives such as presentations technical sessions and collaborative engagements with Sales and Engineering teams

2. Inbound Marketing & Engineering Brand Alignment

  • Embed an education-first engineering-driven brand approach into revenue generation activities
  • Develop and refine inbound marketing programs aligned with technical learning strategies
  • Convert technical materials (case studies application insights educational content) into targeted nurture campaigns
  • Translate marketing efforts into actionable Inside Sales playbooks and structured discovery approaches
  • Reinforce positioning as a trusted engineering partner rather than a commodity supplier
  • Track and optimize conversion metrics across the full funnel (MQL SQL Application Engineering Closed Deals)
  • Improve progression through segmentation strategies and behavior-based automation

3. Marketing Automation & HubSpot Management

  • Oversee HubSpot configuration including workflows sequences lead scoring routing and attribution
  • Design and execute targeted email campaigns by persona and industry vertical including A/B testing strategies
  • Manage tracking frameworks (UTMs) and campaign performance reporting
  • Monitor email deliverability database health and compliance standards
  • Ensure CRM data integrity and lifecycle governance
  • Leverage AI-powered tools to enhance efficiency and response quality

4. Outbound Sales Development (OEM Focus)

  • Expand inbound success into structured outbound initiatives particularly for OEM and strategic accounts
  • Design targeted outreach programs for industrial and OEM clients
  • Build segmentation models tailored to long-cycle engineered sales
  • Guide Inside Sales Engineers in strategic prospecting within defined industries
  • Establish multi-channel multi-touch outreach cadences
  • Track account development progress and tier movement
  • Produce monthly reports analyzing account progression and identifying root causes for stalled opportunities

5. Cross-Functional Alignment

  • Act as the central coordination point between Sales Marketing and Application Engineering
  • Define and maintain clear ownership across lead management discovery quoting and handoffs
  • Establish consistent and repeatable weekly operational rhythms
  • Improve collaboration and reduce friction in delivering engineered solutions
  • Ensure marketing efforts translate into measurable and consistent sales behaviors

Qualifications :

  • Minimum 5 years of experience in inside sales management sales operations or revenue operations within technical or industrial B2B environments
  • Experience within Machinery Manufacturing is preferred
  • Strong hands-on experience with HubSpot (workflows sequences scoring models attribution)
  • Experience supporting long sales cycles involving engineered solutions or capital equipment
  • Proven track record in account development (OEM or strategic accounts preferred)
  • Proficiency in Microsoft 365 CRM analytics and reporting tools
  • Experience implementing AI-supported sales processes
  • English Fluency is a must
  • Strong analytical mindset with the ability to enforce structured processes and accountability

How Ideal Are You

You are highly analytical process-oriented and structured with a strong understanding that technical sales rely on trust and knowledge transfer.

You value educational marketing over lead volume alone and understand how to translate brand positioning into consistent scalable sales execution.

You are comfortable building systems that support long-term account growth and holding technical sales teams accountable to data-driven performance standards.


    Additional Information :

    Why This Opportunity

    • Join a growing organization where your impact is clearly visible
    • Work alongside a collaborative team focused on accountability and continuous improvement
    • Opportunity to influence systems processes and overall growth strategy
    • Competitive compensation within a supportive and team-focused environment

    Remote Work :

    No


    Employment Type :

    Full-time

    Our client is looking for a highly structured and data-oriented Inside Sales Manager to oversee and enhance their inbound sales engine and refine their engineered sales processes.This position is responsible for managing the inbound pipeline overseeing marketing automation systems and driving the pe...
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    About Company

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    We are Whitecollars, the global Human Resource consulting and recruitment agency that supports your business growth with affordable, flat-fee recruitment solutions and tailored HR services. We help you build organizational resilience by helping you cultivate a team of extraordinary em ... View more

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