Senior Professional, Brand Creative Narrative GC

Nike

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profile Job Location:

Shanghai - China

profile Monthly Salary: Not Disclosed
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

Brand Creative is the Art of Storytelling. We are the storytellers the voice of Nikes heart & soul. Its about telling powerful stories across the entire brand ecosystem leveragingall existing and new platforms to inspire enable and engage athletes* while driving brand distinction and business impact through insightful understanding of the athletes* & consumers. We strive toinspire people with stories rooted in sport and help them do sport on a daily basis.

WHO ARE WE LOOKING FOR

Brand Narrative is a multidisciplinary team of creative experts who work with internal and external creative partners to deliver holistic messaging across all channels. They lead strategic and creative development of Nikes voice and drive narrative excellence and collaboration across multiple projects simultaneously to ensure that all work is executed against the strategy. They work fully end-to-end including strategy ideation different forms of creative execution to ensure that the story is crafted and delivered masterfully.

He/She is obsessed with consumers with rich experience strategic thinking and innovative creative solutions to shape the future of one of the most iconic brands by fueling the inspiration and innovation that makes athletes dream real.

WHAT WILL YOU WORK ON

You will work with internal and external creative partners to deliver holistic messaging across all channels and consumer touchpoints driving strategic and storytelling excellence and collaboration across multiple projects ensuring thework is executed against the seasonal strategy.

You willwork across different mediums including but not limited tofilm photography and audio to ensure that the narrative is crafted and delivered masterfully in a channel-right manner. Drive the E2E integration and ensure consistent communication across all channels.

You are exceptional team player withpassion to learn and grow theirstrategic creative and production experience.

WHO WILL YOU WORK WITH

You will be the primary partner to the Running creative director and other brand creative partners designer narrative writers and producers. Working closely with key stakeholders to create seamless end to end journey across the Nike Ecosystem.

You will collaborate closely with Running Brand Management and the functional teams in Brand Marketing.

WHAT YOU BRING

  • Education: Bachelors degree in marketing advertising or other relevant field.
  • Experience: 7 years experience of relevant brand creative brand management strategy & agency.
  • Ability to sharpen concepts for projects with strategic thinking.
  • Ability to articulate the compelling storytelling to diverse teams leaders and various audiences internally and externally.
  • Innovative and willing to explore the creative solutions & new ways of working with uncertainty.
  • Stay updated on industry trends and design developments to incorporate fresh ideas into projects.
  • Experience of navigating through a matrix organization being collaborative with optimistic mentality driven on brand standards.
  • Has the passion and drive for end-to-end creative process with multiple projects.
  • Clear communication in written and oral form in both Mandarin and English.
  • Able to work with internal and external partners: creative & design agencies artists photographers producers project managers and freelancers.
  • Stay positive and agile against complexity and changes.


Required Experience:

Senior IC

Brand Creative is the Art of Storytelling. We are the storytellers the voice of Nikes heart & soul. Its about telling powerful stories across the entire brand ecosystem leveragingall existing and new platforms to inspire enable and engage athletes* while driving brand distinction and business impact...
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Nike delivers innovative products, experiences and services to inspire athletes.

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