Senior Manager Marketing Operations

Playing an essential role in the U.S. economy Fannie Mae is foundational to housing finance. Here your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

As a valued leader on our team you will play a role in bringing structure velocity and accountability to how marketing work gets prioritized executed and measured. You will implement marketing operations strategy aligned to enterprise growth objectives with a focus on project prioritization process governance and cross-functional alignment.

You may engage with our partners to understand business needs and priorities and manage the team responsible for delivering those outcomes.

You will recommend and manage efforts related to the implementation of process improvements to increase value to our partners as well as identify and resolve problems process exceptions and risks.

THE IMPACT YOU WILL MAKE

The Senior Manager Marketing Operations role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

• Oversee strategy execution and optimization of marketing processes to drive efficiency and results managing the delivery of multi-channel marketing campaigns and cross-functional projects.

• Optimizing workflows analyzing performance leading teams and supporting strategic planning.

• Establish governance standards that bring transparency and consistency to how marketing work is requested approved prioritized and delivered across the organization.

• Lead marketing operations project management team.

• Advise senior leaders on project progress resource capacity and best practices.

• Manage capacity planning for the division and report on the impact of activities.

• Embed AI into core work-management and governance processes (intake routing approvals and status reporting) to reduce manual effort improve cycle time and increase throughput and quality.

• Deliver monthly/quarterly marketing operations reviews with actionable insights for leadership identifying and recommending process improvements

• Develop AI-enabled operational insights (dashboards automated summaries and exception/risk flags) that proactively surface bottlenecks risks and optimization opportunities for leadership.

• Champion change management as new tools process and governance models are introduced across the marketing organization.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 6 years of progressive experience in marketing operations marketing program management or a related operations or strategy role supporting complex crossfunctional marketing initiatives.

• Hands-on experience with marketing work management platforms including Adobe Workfront to manage intake prioritization workflow governance and delivery of marketing work.

• Proven ability to evaluate document and optimize processes identify inefficiencies and implement scalable improvements that increase operational efficiency and customer value.

• Strong change management experience with a demonstrated track record of driving adoption of new tools processes and governance models across diverse stakeholder groups.

• Exceptional communication skills including the ability to translate complex operational data into clear actionable insights for senior and executive-level audiences.

• Demonstrated ability to influence and advise senior leaders including recommending adjustments to priorities timelines and resource allocation based on capacity risk and financial considerations.

• Strategic systems-oriented thinker with the ability to anticipate future workload demands identify process bottlenecks and proactively recommend solutions.

• Experience synthesizing performance capacity and operational data into concise leadership-ready reporting on project status utilization and impact.

• Demonstrated people leadership experience including coaching developing and managing high-performing teams in a fast-paced environment.

Desired Experiences

• Bachelors degree or relevant professional experience.

• Experience supporting enterprise-scale multi-channel marketing organizations including exposure to complex governance models and cross-functional stakeholder management.

• Prior experience leading or maturing a marketing operations or project management function including intake governance capacity planning and operational reporting.

• Familiarity with marketing performance measurement frameworks and operational KPIs used to assess effectiveness throughput and organizational efficiency.

Marketing Marketing Operations Senior Manager

Target Pay Range: $141000 - $184000 a year

Qualifications

Education:

The future is what you make it to be. Discover compelling opportunities at most roles employees are expected to work onsite on a regular basis at their designated office -office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race color religion sex national origin disability age sexual orientation gender identity/gender expression marital or parental status or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to skill set depth of experience certifications and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package Fannie Mae offers a broad range of Health Life Voluntary Lifestyle and other benefits and perks that enhance an employees physical mental emotional and financial well-being. See more here.

Requisition compensation:

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