This media leader will be responsible for developing and managing the executional comms plans across paid and owned media content & data with the objective of implementing the clusters data-driven One Mars ICP connection plans - ranging from brand awareness through to engagement and conversion.
What are we looking for
- Marketing/ Advertising Qualification to a degree level or equivalent experience
- Media agency or relevant experience in-house at client a must (8yrs)
- Great written and verbal communication
- Previous media/creative/ marketing leadership experience
What will be your key responsibilities
- Using the regional annual comms strategies develop the annual brand media (PESO) executional plans to be aligned with the regional cell/ media teams & signed off by France
- Brand Champion for 1 priority brand support the regional brand team as the media expert providing local insights for campaign builds enabling better connection between insights content & media choices
- Develop culturally relevant executional comms plans ensuring the latest media & tech landscape learnings are considered. Champion Fit for Platform content for the plan - this includes supporting the global/ regional team on capability building through content test&learn.
- Member of European Regional Media Team (MCF) Global Media Team (MAT) supporting development and deploying best practise/ Test&Learn.
- Owns the execution of the in-year comms (PESO) execution plan with the agency team; supported by the cluster portfolio teams.
- Drive ROI of media and responsible for managing the full A&CP budget & process cycle.
- Provide France cluster direction and strategic input to the social media team.
- Primary France Cluster contact for Publicis relationship.
- Part of the cluster marketing leadership team leading the functions agenda.
- Drive visibility on advertising legislation changes in the cluster and evolving compliant communications plans.
- Develop engagement and clarity of the total Strategic Demand function as part of the Strategic Demand Management Team (SDMT)
What can you expect from Mars
- Work with diverse and talented Associates all guided by the Five Principles.
- Join a purpose driven company where were striving to build the world we want tomorrow today.
- A strong focus on learning and development support from day one including access to our in-house Mars University.
- An industry competitive salary and benefits package including company bonus.
Job Description:This media leader will be responsible for developing and managing the executional comms plans across paid and owned media content & data with the objective of implementing the clusters data-driven One Mars ICP connection plans - ranging from brand awareness through to engagement and ...
This media leader will be responsible for developing and managing the executional comms plans across paid and owned media content & data with the objective of implementing the clusters data-driven One Mars ICP connection plans - ranging from brand awareness through to engagement and conversion.
What are we looking for
- Marketing/ Advertising Qualification to a degree level or equivalent experience
- Media agency or relevant experience in-house at client a must (8yrs)
- Great written and verbal communication
- Previous media/creative/ marketing leadership experience
What will be your key responsibilities
- Using the regional annual comms strategies develop the annual brand media (PESO) executional plans to be aligned with the regional cell/ media teams & signed off by France
- Brand Champion for 1 priority brand support the regional brand team as the media expert providing local insights for campaign builds enabling better connection between insights content & media choices
- Develop culturally relevant executional comms plans ensuring the latest media & tech landscape learnings are considered. Champion Fit for Platform content for the plan - this includes supporting the global/ regional team on capability building through content test&learn.
- Member of European Regional Media Team (MCF) Global Media Team (MAT) supporting development and deploying best practise/ Test&Learn.
- Owns the execution of the in-year comms (PESO) execution plan with the agency team; supported by the cluster portfolio teams.
- Drive ROI of media and responsible for managing the full A&CP budget & process cycle.
- Provide France cluster direction and strategic input to the social media team.
- Primary France Cluster contact for Publicis relationship.
- Part of the cluster marketing leadership team leading the functions agenda.
- Drive visibility on advertising legislation changes in the cluster and evolving compliant communications plans.
- Develop engagement and clarity of the total Strategic Demand function as part of the Strategic Demand Management Team (SDMT)
What can you expect from Mars
- Work with diverse and talented Associates all guided by the Five Principles.
- Join a purpose driven company where were striving to build the world we want tomorrow today.
- A strong focus on learning and development support from day one including access to our in-house Mars University.
- An industry competitive salary and benefits package including company bonus.
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