Media Head France (MFX)

Mars

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profile Job Location:

Paris - France

profile Monthly Salary: Not Disclosed
Posted on: 8 hours ago
Vacancies: 1 Vacancy

Job Summary

Job Description:

This media leader will be responsible for developing and managing the executional comms plans across paid and owned media content & data with the objective of implementing the clusters data-driven One Mars ICP connection plans - ranging from brand awareness through to engagement and conversion.

What are we looking for

  • Marketing/ Advertising Qualification to a degree level or equivalent experience
  • Media agency or relevant experience in-house at client a must (8yrs)
  • Great written and verbal communication
  • Previous media/creative/ marketing leadership experience

What will be your key responsibilities

  • Using the regional annual comms strategies develop the annual brand media (PESO) executional plans to be aligned with the regional cell/ media teams & signed off by France
  • Brand Champion for 1 priority brand support the regional brand team as the media expert providing local insights for campaign builds enabling better connection between insights content & media choices
  • Develop culturally relevant executional comms plans ensuring the latest media & tech landscape learnings are considered. Champion Fit for Platform content for the plan - this includes supporting the global/ regional team on capability building through content test&learn.
  • Member of European Regional Media Team (MCF) Global Media Team (MAT) supporting development and deploying best practise/ Test&Learn.
  • Owns the execution of the in-year comms (PESO) execution plan with the agency team; supported by the cluster portfolio teams.
  • Drive ROI of media and responsible for managing the full A&CP budget & process cycle.
  • Provide France cluster direction and strategic input to the social media team.
  • Primary France Cluster contact for Publicis relationship.
  • Part of the cluster marketing leadership team leading the functions agenda.
  • Drive visibility on advertising legislation changes in the cluster and evolving compliant communications plans.
  • Develop engagement and clarity of the total Strategic Demand function as part of the Strategic Demand Management Team (SDMT)

What can you expect from Mars

  • Work with diverse and talented Associates all guided by the Five Principles.
  • Join a purpose driven company where were striving to build the world we want tomorrow today.
  • A strong focus on learning and development support from day one including access to our in-house Mars University.
  • An industry competitive salary and benefits package including company bonus.

Job Description:This media leader will be responsible for developing and managing the executional comms plans across paid and owned media content & data with the objective of implementing the clusters data-driven One Mars ICP connection plans - ranging from brand awareness through to engagement and ...
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