Director, Athletics Consumer Marketing
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Monthly Salary:
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
USF Athletics is seeking a strategic and data-driven Director Consumer Marketing to lead all fan-facing revenue-generating marketing efforts across paid media digital platforms and owned communication channels. This role is responsible for developing and executing integrated consumer marketing strategies that drive ticket sales attendance fan acquisition engagement and retention.
The Director Consumer Marketing will oversee paid advertising the USF Athletics website email marketing and the mobile app while directly managing and developing two managers responsible for these functional areas. This position plays a critical role in shaping the fan journey and ensuring cohesive measurable and high-performing marketing efforts across all touchpoints.
Responsibilities
Consumer Marketing Strategy & Leadership
Develop and execute comprehensive consumer marketing strategies that support ticket sales revenue growth and brand engagement across all sports and major initiatives.
Lead annual and seasonal marketing planning tied to sport calendars ticketing priorities and departmental goals.
Serve as a strategic partner to ticket sales communications creative services community/oncampus relations and external stakeholders to align marketing efforts with broader business objectives.
Paid Advertising Oversight
Oversee all paid advertising efforts including digital social search display video and traditional media as appropriate.
Set strategy budgets targeting creative alignment and performance benchmarks for paid campaigns.
Ensure campaigns are optimized based on performance data ROI and fan acquisition metrics.
Collaborate closely with creative services to develop compelling conversionfocused creative assets.
Digital Platforms: Website & Mobile App
Provide strategic oversight for the USF Athletics website and mobile app ensuring they are fancentric intuitive and optimized for conversion.
Guide content strategy UX navigation and platform enhancements that improve the fan experience and support revenue goals.
Partner with IT vendors and internal teams to manage updates integrations and new feature launches.
Email Marketing & CRM
Oversee email marketing strategy segmentation automation and lifecycle campaigns to drive ticket sales engagement and retention.
Ensure best practices in list growth personalization deliverability and compliance.
Leverage CRM data to inform targeting messaging and campaign optimization across channels.
People Leadership & Team Development
Directly manage and mentor two managers responsible for paid advertising and digital/CRM platforms.
Set clear goals performance expectations and professional development plans for direct reports.
Foster a collaborative resultsoriented team culture focused on innovation and accountability.
Analytics Reporting & Optimization
Establish KPIs and dashboards to measure performance across paid media digital platforms email and mobile app usage.
Use data and insights to continuously optimize campaigns fan journeys and channel strategies.
Present performance updates and strategic recommendations to senior leadership.
Budget & Vendor Management
Manage consumer marketing budgets ensuring efficient allocation of resources and strong ROI.
Oversee relationships with media agencies platform partners and technology vendors.
Evaluate and recommend new tools platforms or partnerships to enhance consumer marketing efforts and metric reporting.
Qualifications
Bachelors degree in marketing communications business or a related field and 7 years of experience in consumer marketing digital marketing or performance marketing with increasing leadership responsibility.
Degree Equivalency Clause: Four years of direct experience for a bachelors degree.
Senate Bill 1310- The Florida Senate ( is conditional upon meeting all employment eligibility requirements in the U.S.
SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required not to exceed:
(a) Two years of direct experience for an associate degree;
(b) Four years of direct experience for a bachelors degree;
(c) Six years of direct experience for a masters degree;
(d) Seven years of direct experience for a professional degree; or
(e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure certification or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
Minimum Qualifications that require a high school diploma are exempt from SB 1310.
Required Experience:
Director
Key Skills
About Company
Working at USF With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environme ... View more
