Growth Manager (Australia)

Sydney - Australia

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Overview

We are looking for a data-driven and commercially minded Growth Manager to drive user acquisition activation and retention for Binance in Australia.

This role goes beyond performance marketing it is about building sustainable compliant growth engines in a market where trust regulation and user education are critical.

You will own the end-to-end growth funnel from first touch to active trader while balancing efficiency brand and regulatory constraints.

Responsibilities:

Own the Full Growth Funnel

Drive performance across:
- Acquisition (new users)
- Activation (KYC first trade)
- Retention (repeat usage)
Identify drop-offs and optimize conversion at every stage
Build and continuously refine AU-specific growth playbooks

Performance Marketing & Channel Optimization

Manage and optimize key channels:
- Paid media (Google Meta programmatic)
- Affiliates & referral programs
- SEO / landing page optimization
Work closely with global teams to adapt strategies to AU constraints
Focus on quality users not just volume

Campaign Strategy (Compliance-First)

Design campaigns that drive growth while staying within:
- Regulatory requirements
- Internal compliance guidelines
Shift away from hype-led campaigns value-led education-driven growth
Develop localized messaging that builds trust and credibility

Data Insights & Experimentation

Own key growth metrics:
- CAC
- Conversion rates (KYC first trade)
- Retention / activity rates
Run structured experiments (A/B testing funnel optimization)
Translate data into clear actionable insights

Product & Cross-Functional Collaboration

Work closely with:
- Product teams (UX onboarding flows)
- PR & brand (message alignment)
- Community & events (offline online conversion)
Ensure growth efforts are fully integrated not siloed

Local Market Intelligence

Develop deep understanding of:
- Australian user behavior
- Competitive landscape (local exchanges fintech apps)
- Banking/payment constraints
Be the local voice of the user in growth decisions

Requirements:

Experience

47 years in growth performance marketing or product marketing
Strong experience in Australia market
Experience in crypto fintech or high-growth tech companies preferred
Proven ability to manage full-funnel growth not just top-of-funnel

Skills

Strong analytical skills (comfortable with data dashboards attribution)
Hands-on experience with paid media & growth tools
Understanding of conversion optimization & user psychology
Ability to balance short-term performance vs long-term brand

Mindset (Critical for AU Market)

Pragmatic not hype-driven
Thinks in systems and scalable growth loops
Strong judgment in a regulated / sensitive environment
Comfortable operating with constraints and ambiguity
High ownership acts like a business owner not a channel manager

Why Binance

Shape the future with the worlds leading blockchain ecosystem

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle unique fast-paced projects with autonomy in an innovative environment

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager