Sr. Product Marketing Manager Monetization

San Francisco, CA - USA

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

MW Partners is currently seeking a Sr. Product Marketing Manager to work for our client who is a global leader in multimedia and creativity software products.

Responsibilities and duties:

Go-To-Market excellence - Own the development and execution of GTMs for new offers and monetization initiatives partnering with product marketing and commercial stakeholders to bring them to life.
Cross-Portfolio Upsell Strategy - Build and maintain a user matrix that maps customer segments to product offerings identifying upsell and cross-sell opportunities across the portfolio.
Value proposition & positioning - Continuously refine messaging across all touchpoints including in-product messaging and paywalls to clearly articulate the value of generative AI
Offer Performance & Optimization- Track and analyze offer performance across the funnel using data to continuously refine strategy and improve conversion.
Cross-functional collaboration - Build strong partnerships with internal teams to align growth initiatives across products
Subject matter expertise and market analysis - Develop deep expertise in Creative AI with particular focus on monetization strategies and growth levers within generative AI products.

Requirements:

BA/BS in Marketing Business or a related field is preferred

5 years of experience in product marketing product management growth marketing or an equivalent with a strong background in software especially AI.
Exceptional communication skills capable of conveying complex ideas effectively to diverse audiences.
Analytical and strategic problem solver adept at using data to inform decisions.
Proven ability to lead and collaborate in a fast-paced dynamic matrixed environment.
Passion for creativity design and emerging technologies.

For a further discussion or to find out more contact Snehita on or apply now.

MW Partners is currently seeking a Sr. Product Marketing Manager to work for our client who is a global leader in multimedia and creativity software products. Responsibilities and duties: Go-To-Market excellence - Own the development and execution of GTMs for new offers and monetization initiatives...