Marketing Manager – Events & Community (Australia)

Binance

Job Location:

Sydney - Australia

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Overview

We are looking for a hands-on entrepreneurial Marketing Manager to lead events and community growth in Australia.

This role is critical in rebuilding brand trust local presence and grassroots engagement for Binance in Australia. You will design and execute high-impact compliant and culturally relevant experiences that bring the brand closer to users from intimate community meetups to large-scale activations.

You are someone who understands that in todays environment community credibility and every touchpoint matters.

Responsibilities:

Event Strategy & Execution

Plan and execute end-to-end events:
- Community meetups
- Educational workshops (Crypto 101 investing basics)
- Partner activations
- Pop-ups / experiential campaigns
Own the full lifecycle: concept vendor sourcing execution post-event reporting
Ensure all events are fully compliant with local regulations and internal policies
Develop low-hype high-trust event formats aligned with current market sensitivity

Community Building & Engagement

Build and nurture a loyal local community (online offline)
Identify and manage key community leaders / micro-KOLs
Create programs that encourage organic advocacy (not just incentives)
Own local channels (Telegram Discord meetups) with a strong brand voice and consistency

Brand & Reputation Rebuild (Critical)

Translate global brand into locally relevant trust-driven messaging
Lead initiatives that position Binance as:
- Responsible
- Compliant
- User-first
Partner with PR to ensure alignment between events messaging and media narrative

4. Partnerships & Local Collaborations

Identify and execute partnerships with:
- Universities
- Web3 communities
- Finance / investment groups
- Lifestyle / culture spaces (cafés co-working etc.)
Build credible local alliances to strengthen brand perception

Performance Tracking & Optimization

Track key metrics:
- Event attendance & conversion (KYC activation)
- Community growth & engagement
- Cost per acquisition (where applicable)
Continuously refine formats based on what actually works locally

Requirements:

Experience

47 years in events community or brand marketing
Experience in Australia market is a must
Background in crypto fintech or startup environment preferred
Proven track record of executing high-quality well-attended events

Skills & Mindset

Execution-first: You get things done not just plan
Strong understanding of Australian culture and audience behavior
Ability to operate in a highly regulated sensitive environment
Excellent stakeholder management (agencies vendors partners)
Comfortable working in a lean / rebuilding team setup

Personality Fit (Important)

Grounded practical and not hype-driven
High ownership acts like a local market owner
Strong judgment on what not to do (especially in current climate)
Able to balance global brand vs local nuance

Why Binance

Shape the future with the worlds leading blockchain ecosystem

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle unique fast-paced projects with autonomy in an innovative environment

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager