Trade Marketing Manager (Offline Channels for Financial Products)

Trusting Social is an AI Fintech pioneer thats revolutionizing credit access in emerging markets. Our mission is Advancing AI to Meet the Financial Needs of Everyday Consumers with Empathy. Weve assessed over 1 billion consumers across four countries and were on a mission to provide 100 million credit lines using the power of AI and Big Data.

How you will make an impact in this role

Lead the Trade Marketing strategy and execution across Offline Channels (incl. electronics retailers EV/motorbike stores dealer networks and more) to drive Customer Acquisition for Financial Products (Credit Cards and Loans) ensuring Visibility Brand Awareness and Sales Conversion.

What you will do

1. Trade strategy & planning

• Build channel-specific trade marketing strategy (by region/partner type/store format) in alignment with business targets.
• Develop monthly/quarterly trade marketing programs events and materials in collaboration with Sales and Product teams.
• Design manage and optimize promotion calendar and POSM deployment.

2. In-store execution

• Design and deploy in-store programs (roadshows activations product launch push peak-season campaigns etc.)
• Manage POSM production deployment & visibility (guidelines production distribution installation partner compliance and refresh cycles).
• Collaborate with Sales/Products to negotiate and activate in-store touchpoints (counter space standees QR placement promoter presence demo scripts).
• Ensure all in-store materials and promoter scripts comply with product legal and regulatory requirements where applicable (fair disclosure consent data privacy).

3. Performance Tracking & Optimization

• Track and analyze sales performance promotion results and channel KPIs.
• Provide actionable insights to optimize trade activities and resource allocation.
• Track competitive activities in trade (promos finance offers placement) and propose counter-moves.

4. Vendor & budget management

• Manage agencies/vendors for printing production distribution and other related activities.
• Manage budgets purchase orders invoice validation cost-saving initiatives and ensure sufficient and transparent reporting.

5. Team leadership

• Develop and lead the Trade Marketing team and ensure consistent performance in alignment with business targets.

What you will need to have

• From 7 years of experience in Trade Marketing / Channel Marketing / Field Marketing with at least 2 years managing a team.
• Strong experience in driving growth across offline partner channels (Consumer electronics retailers EV/motorbike stores dealers and others)
• Strong understanding of channel dynamics and in-store execution
• Hands-on result-driven strong ownership in both planning & field execution
• Proven ability to manage budgets vendors and multi-location execution at scale.
• Excellent stakeholder management with Sales Ops Product Risk/Compliance.

Success metrics (examples):

• Incremental applications/approvals/activations from trade programs
• CAC / cost per approved customer ROI on trade spend
• Store coverage and compliance rate (visibility & script adherence)
• On-time execution rate and vendor SLA performance
• Partner satisfaction (NPS/internal sales feedback)

What We Offer

Join our vibrant team and enjoy:

• Competitive compensation including 13th-month salary and performance bonuses.
• Comprehensive health carefor you and your dependents.
• Generous leave policiesand flexible work hours.
• Convenient District 1 office location (next to the metro station).
• On-site lunch Grab for work allowance and fully equipped workstations.
• Funteam-building activities sponsored sports clubs and Thursday happy hours.
• Unlimited free coffee tea snacks and fruit.
• A chance to make a profoundsocial impactby democratizing credit access in emerging markets.

Trusting Social is an AI-first fintech company pioneering the use of data and machine learning to expand fair access to credit in emerging markets. We are deeply committed to consumer data rights and responsible innovation building products that balance performance with transparency security and long-term trust. Powered by AI and Big Data we solve complex problems at scale supported by a culture of ownership integrity and continuous experimentationoffering an environment where you can learn fast push boundaries and deliver real-world impact.

For more information about us please visit our website: