Product Marketing Specialist
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Job Location:
Dunwoody, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
About MTech Systems
MTech Systems is a global FarmTech SaaS leader delivering enterprise software solutions for live animal protein production. For more than 30 years MTech has helped producers make smarter datadriven decisions by unifying production planning accounting and analytics into a single connected platform. Our mission is to increase yield and efficiency while supporting animal welfare and sustainable production practices. MTech solutions are used across six continents supporting customers in over 50 countries.
About the Role
The Product Marketing Specialist Software owns product positioning messaging and gotomarket (GTM) strategy for MTechs software portfolio including platforms modules features and analytics.
This is a senior strategic individual contributor role focused on defining value differentiation and commercialization strategynot tactical campaign execution. The role serves as a critical bridge between Product (R&D) Product Management Sales and Customer Success ensuring complex software capabilities are translated into clear compelling commercial narratives that drive adoption expansion and revenue growth.
What Youll Do
Market & Customer Understanding
- Translate complex software features and analytics into clear customer benefits and measurable business outcomes
- Define differentiated positioning by customer type ICP and persona (technical users operational leaders executives)
- Establish product positioning across platforms and modules both within the MTech portfolio and against competitors
- Provide value justification pricing context and competitive positioning to support commercial strategy
- Partner with Product Management to incorporate customer market and competitive insights into GTM strategy
GotoMarket Strategy
- Own launch readiness for new platforms modules and feature releases
- Define and execute GTM strategies for both new and existing software products
- Ensure packaging tiering and value communication are aligned for commercialization
- Align positioning to revenue pipeline and customer expansion strategies
- Drive consistency across the full customer journeyfrom awareness through expansion
Product Marketing Toolkit & Enablement
- Define and maintain core product messaging and positioning frameworks
- Build standardized product marketing and sales enablement toolkits
- Partner with internal teams to execute content and support sales enablement and product training
Analytics & Measurement
- Define and track GTM KPIs including launch effectiveness adoption usage and win/loss insights
- Analyze sales and customer data to refine positioning and GTM strategy
- Partner with Product and Customer Success on postlaunch performance reviews
Skills & Requirements
What Were Looking For
- Bachelors degree in a relevant field
- B2B SaaS experience in product marketing product or GTMfocused roles
- Strong understanding of commercialization valuebased selling and GTM strategy
- Ability to learn synthesize and clearly articulate complex software products
- Proven ability to work crossfunctionally with Product Sales and Customer Success
Nice to Have
- Direct experience in the poultry industry (swine experience a strong plus)
- Experience supporting enterprise or dataintensive software platforms
- Exposure to global or multiregion gotomarket environments
Why Join Us
- Own and shape the gotomarket strategy for a missiondriven global SaaS platform
- Work closely with Product and Commercial leadership on highimpact initiatives
- Influence how complex software is positioned sold and adopted worldwide
- Join a collaborative growthoriented organization with global reach and longterm opportunity
About the company
MTech Systems helps the food production industry increase yield improve animal welfare and achieve sustainability. Over 150 leading animal-protein producers rely on our secure cloud-based platform to keep comprehensive information across their operations and supply chain. No matter the size or complexity of the scenarios.
From independent farmers to multinational integrators from feed producers to food processors and every supply chain player in between get to easily digitalize their operations with MTech Systems.
With Amino our flagship product and foundational platform any producer can kickstart their digitalization journey.
Our approach agnostic to any hardware and other information systems enables entire production teams to easily extract data directly from the field. With a centralized database and intuitive dashboards thousands of MTech users make informed decisions and achieve their business goals every day.
Required Experience:
IC
Key Skills
About Company
About the company MTech Systems helps the food production industry increase yield, improve animal welfare and achieve sustainability. Over 150 leading animal-protein producers rely on our secure cloud-based platform to keep comprehensive information across their operations and supply ... View more
