Digital Content News Producer Wbtv
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Job Location:
Charlotte, VT - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBTV:
WBTV was the first television station to sign on in the Carolinas and is considered the most trustworthy source of news and information in the area according to research. Being On Your Side for the community is WBTVs guiding principle and drives its award-winning newscasts and quality local journalism. Visit to learn more.
Job Summary/Description:
WBTV is seeking a creative driven Digital Content Producer to create coordinate and distribute news content across WBTVs digital platforms and social media. This role is also responsible for developing unique engaging angles that resonate with digital audiences.
Duties/Responsibilities (but are not limited to) the following:
- Digital news production & reporting
- Report write and publish news stories daily with a focus on the most impactful local regional and national news.
- Develop original digital story ideas and enterprise content that go beyond traditional coverage.
- Produce clear accurate and engaging copy that adheres to Associated Press (AP) style and WBTV editorial standards.
- Platform management & publishing
- Coordinate and publish content across WBTV mobile and streaming apps YouTube and all major social media platforms.
- Adapt stories and headlines for individual platforms optimizing content presentation based on audience behavior and best practices.
- Regularly create and schedule social media posts to promote WBTV content and engage audiences.
- Analytics & strategy
- Monitor audience analytics and performance metrics across platforms.
- Use data insights to inform editorial decisions refine content strategy and identify opportunities for growth and engagement.
- Respond to shifting priorities in a fast-paced news environment adjusting coverage strategies as needed.
- Editorial standards & collaboration
- Demonstrate strong news judgment in story selection framing and presentation.
- Collaborate with newsroom staff including reporters anchors producers and photographers to maximize the impact of WBTVs digital content.
- Uphold the highest journalistic standards of accuracy fairness and integrity across all digital platforms.
- Provide copyediting and developmental editing support for digital stories and social posts as needed.
Qualifications/Requirements:
- 35 years of experience in digital content production and strategy within a newsroom or similar information-sharing environment.
- Proven journalistic writing skills with a clear understanding of AP style.
- Strong copyediting and developmental editing skills with attention to detail and accuracy.
- Demonstrated ability to exercise strong news judgment in a fast-paced environment.
- Experience executing journalistic storytelling across multiple digital platforms with an understanding of how to tailor content and presentation for each platform.
- Solid understanding of SEO best practices and how to apply them to news content.
- Ability to work under pressure and meet tight changing deadlines.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Familiarity with digital analytics tools and the ability to interpret data to drive editorial decisions.
- Strong collaboration and communication skills.
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)
WBTV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Required Experience:
IC
Key Skills
About Company
Gray Television, Inc. (NYSE: GTN and GTN.A) owns and/or operates over 100 television stations across 56 television markets that collectively broadcast more than 200 program streams including 103 channels affiliated with the CBS Network, the NBC Network, the ABC Network and the FOX Net ... View more
