Associate Director Innovation Lab, Content Assets Delivery

Dublin - Ireland

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Job Description Summary

The Associate Director Innovation Lab Content Assets Delivery sits within the Innovation Lab (iLab) part of the Marketing Technology Product Management team joining a highly innovative and intrapreneurial group focused on accelerating innovation and creating customercentric solutions that deliver this role you will bring expertise in storytelling and content creation/management to execute on innovation strategy overseeing the development distribution and evolution of iLab content while serving as the content management lead across project teams internal stakeholders and external partners to support the launch of tools technologies and capabilities that enhance customer engagement and experience.

You will operate with a strategic lens grounded in the digital health ecosystem collaborating and influencing across the organization to bring new innovations to life championing change management through compelling storytelling and applying strong experience in copywriting editorial craft marketing communications and digital marketing tools. Thriving in ambiguity you will leverage deep understanding of change management business transformation process improvement design thinking and humancentered design while providing matrix and situational leadership to multidisciplinary teams and acting as the key liaison to Content Lab Brands agencies MarTech Product Management and digital and data partners as the iLab content management SME.

Job Description

Your responsibilities will include but are not limited to:

Own the iLab content and communications strategyand act as a handson creator editor and storyteller for priority programs and launches.
Translate innovation strategies into clear compelling narratives for senior leaders and crossfunctional audiences; develop executiveready materials (presentations briefs business cases).
Establish and govern content standards playbooks and editorial guidelines for experimentation and scaled programs.
Lead internal teams and external partners (e.g. Brands Content Lab agencies) to deliver content that drives change management and adoption of new/emerging technologies.
Manage the iLab editorial calendar and channels (e.g. Teams intranet iLab site/social as appropriate) to ensure consistent voice brand alignment and timely delivery.
Audit and optimize content across properties; partner with analytics teams (e.g. DIA/Content Lab) to track performance and iterate based on insights.
Conduct competitive and audience research to identify content gaps; inform topic roadmap and thoughtleadership pieces.
Ensure robust governance and documentation across SharePoint/Teams (findability versioning minutes/decisions actions owners timelines).

What youll bring

Bachelors degree (or equivalent experience) in Business Marketing Communications Journalism or related field.
710 years in content strategy/management within health tech pharma or startup environments; plus 57 years operating within large global organizations.
Proven ability to lead without formal authority and influence senior stakeholders; strong executive presence.
Mastery of storytelling editorial craft and business writing; exceptional PowerPoint/Word/Teams skills.
Strong knowledge of CMS/content platforms and social channels; foundational understanding of HTML/CSS.
Fluency with digital marketing tools analytics social listening and datadriven optimization.
Working knowledge of change management design thinking agile/lean and humancentered design.
High comfort with ambiguity rapid prioritization and contextswitching; passion for innovation and customercentricity.

Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve.

Skills Desired

Agility Cross-Functional Collaboration Customer Engagement Customer Experience Customer Insights Data Analytics Data Strategy Digital Marketing Marketing Strategy Market Research Media Campaigns Product Marketing Stakeholder Engagement Stakeholder Management Team Leadership Waterfall Model

Required Experience:

Director

Job Description SummaryThe Associate Director Innovation Lab Content Assets Delivery sits within the Innovation Lab (iLab) part of the Marketing Technology Product Management team joining a highly innovative and intrapreneurial group focused on accelerating innovation and creating customercentric so...