Burberry Beauty Global Digital Marketing Intern
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Job Summary
BURBERRY BEAUTY GLOBAL DIGITAL MARKETING INTERN
6 MONTHS STARTING FROM JULY 2026
The Global Digital Intern supports the Global Digital Manager in implementing global digital content strategies across APAC markets.
This role offers great exposure to global digital strategy and provides hands-on experience across local 360digital touchpoints and performance insights within a global luxury environment.
RESPONSIBILITIES
As our Global Digital Internyou will contribute to the strategic roll-out of campaigns and ongoing content initiatives acrossSocial Media CRM and E-Commerce platforms ensuring consistent brand expression and alignment with global priorities and marketing calendarswhile contributing to performance and competitive insights to support digital innovation.
Digital Content Strategy(SocialMedia/ CRM / Paid)
Contribute to the implementation and alignment of global digital content strategies across APAC markets (Greater China Japan Korea SEA) ensuring consistency with global priorities brandguidelinesand marketing calendars.
Managecontent validation(AssetsCopy CTAs) guiding local markets on strategic adjustments to ensure strong brand consistency andtimelypublication.
Leadperformance tracking and reporting consolidation across owned social platformsturning data into insights and strategic recommendations.
E-Commerce(DTC & E-retail)
Contributeto the implementation of digital commerce content across DTC and key e-retail platforms ensuring E-Merchandising alignment with campaign priorities and brand expression.
Support homepage and PDP content roll-out in line with global guidelines safeguarding visual coherence and strategic consistency across markets.
Competitive Monitoring & Analysis
Conduct ongoing competitor benchmarking acrossSocialCRM andE-commerceecosystemstranslating benchmark examples into structured observations and actionable insights.
Digital Toolkit Development
Contributeto the development of digital toolkits for local markets supporting campaign roll-out and ensuring consistent execution standards.
You will work closely with the Global Digital Manager and collaborate cross-functionally withLocal markets and Global teams fromMarketing Media IMPR Trade Marketing and other expertfunctions.
YOU ARE A COTY FIT
Youstrikeastrongbalance betweencreativityand business acumen. As an experiencedGlobal Digital Intern youconfidently engage with digital managers/experts across different marketsand you get energy from working in a fast-paceddiverseand international environment. Other than that you:
Bac4/5 student from a BusinessSchool or University specializing in Marketing Communication or Luxury Management;MBA profiles encouraged.
12 years of hands-on digital marketing experience (Social CRME-Commerce); luxury or beauty background is a plus.
Solidunderstanding of the APAC digital ecosystemincluding key platforms(WeChat RED Tmall JDLINE @Cosme KAKAO NAVER WhatsApp).
Strong organizational and coordination skills with the ability to liaise effectively with multiple stakeholders and diverse local markets across geographies.
Proactivecollaborativeand eager to learn with a rigorous hands-on approach.
Strong analytical skills with the ability to derive structured insights from data.
Fluent in English; Mandarin is a plus.
BENEFITS
A salary that matches your knowledge and experience
Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work and promote work / life balance
Meal vouchers
Public transportation refunds up to 50%
ABOUT COTY
Coty is one of the worlds largest beauty companies with an iconic portfolio of brands across fragrancecolorcosmetics skincare and body Coty we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore we are proud to be an equalopportunitiesemployer. We do not discriminate against any candidate or employee and strive to be an openinclusiveand diverse workplace where all employees can be their authentic self.
Foradditionalinformation about Coty Inc. please visit Experience:
Intern
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About Company
We are one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, hair color and styling, skin and body care.
