Influencer Branded Content Sr Associate
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Job Location:
Dallas, IA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
We are PMG
Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022 PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success PMG leverages business strategy and transformation creative media and insightsas well as its proprietary operating system Allito deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally and our work for ambitious brands like Apple Nike Sephora Experian Therabody Best Western Hotels & Resorts Creed Fragrances BNY Intuit CKE Restaurants Travelex and Whole Foods spans 85 countries.
Who Youll Be Working With
At PMG our Influencer & Branded Content team is at the intersection of culture storytelling and strategy helping brands connect with audiences in authentic meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising driving engagement building brand affinity and delivering measurable results across social digital and experiential platforms.
Youll collaborate with creators talent agencies media strategists content teams and brand partners to develop and execute influencer marketing programs that seamlessly align storytelling with business objectives. A key focus will be scaling PMGs influencer and creator marketing disciplineestablishing frameworks curating talent relationships and setting standards for authenticity and effectiveness in alignment with brand goals. Your role will be instrumental in shaping how brands foster meaningful connections with their audiences.
You will also play a key role in exploring new content formats leveraging emerging platforms and staying ahead of industry trends to ensure creator strategies are not only relevant but also innovative and impactful. At PMG we dont just follow trendswe create them.
If youre passionate about shaping culture through creator-driven storytelling using data to drive real impact and redefining whats possible in influencer marketing this is the place to make your mark.
What You Will Do
- Lead the identification and selection of influencers that align with our clients target audiences and campaign objectives.
- Collaborate with the Lead to develop and execute comprehensive influencer campaigns ensuring seamless coordination between influencers internal teams and clients.
- Oversee the creation and delivery of branded content including overseeing the adherence to brand guidelines and coordinating with influencers and internal teams to achieve desired outcomes.
- Support the Senior Overseer in analyzing campaign performance extracting key insights and providing strategic recommendations for future campaigns.
- Stay up-to-date with the latest industry trends emerging platforms and best practices in influencer marketing and share relevant insights with the team.
- Support mentoring and guiding Associate-level team members providing support and sharing knowledge to help them grow in their roles.
- The primary focus of this role is the Influencer & Branded Content channel ensuring excellence in strategy execution and performance. However responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities
What You Will Bring
- 4 years of experience in Influencer & Branded Content with a bachelors degree or equivalent work experience.
- Expertise in content creation and influencer marketing strategy driving impactful partnerships and innovative campaigns.
- Experience in contract review and proposal development ensuring smooth negotiations and long-term influencer collaborations.
- Advanced detail orientation overseeing accurate execution reporting and strategic alignment in influencer initiatives.
- Strong proficiency in project implementation managing high-level influencer campaigns from concept to completion.
- Skilled in presentation and communication delivering insights strategic recommendations and campaign performance analysis.
- Deep understanding of advertising standards client service and relationship management fostering high-quality influencer-brand partnerships.
- Proficiency in influencer management dashboards and social media platforms leveraging analytics to optimize campaign performance.
- Experience in networking and influencer marketing building meaningful industry relationships to enhance campaign reach and effectiveness.
- A commitment to curiosity and adaptability as a Continual Learner staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership fostering collaboration innovation and professional growth by leading by example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programs mentorship opportunities and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care tailored by geography.
- Pet Insurance: Protect your pets health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country location and geography to reflect local laws norms and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture thats unmatched in digital. Were dedicated to working hard to serve our employees and clients delivering value results and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better PMG is committed to creating a more diverse and inclusive culture and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits employs trains compensates and promotes regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
Required Experience:
Senior IC
Key Skills
About Company
PMG is a leading independent digital advertising agency that uses strategy, media, data, creative, and insights to power digital marketing and advertising experiences for some of the world's most iconic brands. We connect brands with humans through customizable services, all by using ... View more
