Digital Marketing Program Manager

• Digital Marketing & MarTech Operations Manager Consultant / Digital Marketing Project Manager Consultant / Digital Operations Manager Consultant / Digital Marketing Program Manager Consultant

Location / Work Model Stamford CT

Role Summary:

We are seeking an on-site Consultant (Manager level) in the Stamford CT area to support the Digital Marketing & Analytics team in evolving Digital Marketing AI Data Strategy & Analytics into a more future-ready scalable MarTech capability. This role is designed to sit between senior strategy and day-to-day execution: enabling the Senior Manager to focus on enterprise priorities while the Consultant drives operationalization of the strategy while independently making informed data-driven decisions.

This person will play a critical role in helping the team move from reactive execution and operational churn toward future-forward implementations and standardized Digital Marketing Analytics and cross-functional operations. This person will need to identify cleaner and more efficient ways of working while advancing proactive strategic and operational planning. The Consultant will work across Data Management AI Strategy & Search Digital Platforms & Services Tracking/Measurement/Analysis and Technical Planning & Oversight while partnering closely with key client stakeholders- Brand teams DX Legal Privacy Global Digital Innovation- and agency partners.

This is an ideal role for someone who is equally comfortable in program management digital operations MarTech coordination analytics-minded problem solving and cross-functional execution. The candidate must be a self-starter/go-getter who is able to work through challenges think independently and produce tangible systems workflows and governance needed to scale Digital Marketing across a complex brand portfolio.

Required qualifications

• Bachelors degree in marketing Business Analytics Information Systems eCommerce or a related field
• Masters Degree Preferred
• 4 6 years experience in two or more of the following areas:
• Digital marketing
• Marketing operations / MarTech
• Digital strategy creation and/or implementation
• AI / GenAI / GEO / AEO
• SEO / SEM / Retail search operations
• Website / platform operations
• Analytics / measurement operations
• Program or project management
• Information Technology / Information Architecture
• Technology Background: Experience working with or around some of the following tools. Key tools in bold:
• Google Manufacturer Center
• Adobe Experience Cloud
• Adobe Analytics
• Google Analytics 4
• SEMrush or similar SEO tools
• AEM / CMS platforms
• Jira / Azure DevOps / Asana / Monday / Smartsheet
• PIM / DAM / CRM / product feed ecosystems
• Experience in CPG eCommerce retail media shopper marketing or a multi-brand consumer business
• Experience with AI / GenAI / GEO / LLM-related workflows especially within content search or digital marketing operations
• Experience working in complex cross-functional environments with multiple stakeholders external agencies and competing priorities.
• Strong experience in technical and digital project management operational follow-through and process standardization
• Familiarity with website operations release management QA/UAT ticketing workflows and vendor coordination
• Working knowledge of GA4 Adobe Analytics Google Tag Manager Search Console SEO/GEO/AI tools and KPI reporting
• Experience translating business needs into strategies briefs requirements workflows dashboards trackers and executive-ready summaries
• Strong communication skills with the ability to move between detail-heavy execution and leadership-level synthesis
• Strong attention to detail organization and comfort working in a role that requires both structure and adaptability
• Expected to work in close partnership with HCB North America marketing ecommerce brand teams Global and Agency partners while reporting to cross-functional stakeholders

Leadership and Decision-Making Expectations

• Operate as a manager-level decision maker who can independently manage day-to-day execution prioritize work and make informed recommendations within an established strategic direction.
• Act as a conduit between leadership and on-the-ground operations ensuring the Senior Managers priorities and broader business goals are translated into consistent actionable execution.
• Ensure operational workflows resource allocation and partner coordination remain aligned to the teams end-state goals including stronger governance clearer ownership greater standardization and more proactive planning.

What Youll Do

1) Drive Cross-Brand Digital Marketing Operations and Project Management:

• Serve as the manager-level bridge between leadership strategy and day-to-day execution translating Senior Manager direction and broader business priorities into clear workstreams delivery plans meeting cadences and follow-through across brands agencies DX GBS Legal Privacy and Global partners.
• Lead cross-functional execution across high-priority Digital Marketing initiatives ensuring operational work is consistently aligned to the teams future-state goals not just immediate issue resolution.
• Oversee the GBS resource on recurring operational workflows prioritization and output quality while applying independent judgment to move work forward and determine when matters should be elevated to the Senior Manager based on business impact stakeholder implications or strategic importance.

2) Lead Data Management Execution and Governance:

• Drive day-to-day implementation of the teams Data Management strategy including enterprise tagging UTM governance shared data definitions data-quality workflows and operational coordination across brands and partners.
• Help operationalize a more unified product and marketing data model across web commerce media analytics and supporting systems ensuring near-term execution supports longer-term governance and measurement goals.
• Direct the GBS resource on recurring data-related operations such as tracker upkeep audit support documentation issue logging and follow-up while assessing which issues can be resolved within the operating team versus which require Senior Manager guidance due to business risk cross-functional complexity or strategic impact.

3) Operationalize AI Strategy and Search:

• Lead execution of the teams AI Strategy & Search priorities converting senior direction into actionable workstreams across AI pilots GEO and AI-search implementation enablement processes and governance activities.
• Help move AI from fragmented pilots to a more disciplined operating model by managing use case prioritization KPI tracking stage-gates scale/stop decisions and implementation progress across brands.
• Oversee the GBS resource on AI-related operational support including trackers prompt and pattern libraries QA logs training support materials and documentation while using manager-level judgment to independently advance routine execution and escalate higher-risk or strategically significant decisions to the Senior Manager.

4) Improve Website and Platform Operations:

• Act as the day-to-day lead for website and platform execution ensuring tickets requirements releases QA and vendor follow-through are managed in a way that supports the teams broader platform strategy governance model and delivery standards.
• Translate Senior Manager and team priorities into structured briefs delivery plans release workflows and implementation processes across DX and agency partners.
• Manage and direct the GBS resource on executional web operations such as ticket administration checklist management documentation recurring support tasks and workflow follow-up while recommending when issues should be addressed within existing procedures versus elevated for Senior Manager input due to broader organizational impact.

5) Strengthen Tracking Measurement and Reporting Cadence:

• Lead day-to-day implementation of the teams measurement and reporting priorities ensuring dashboards KPI tracking issue management and reporting workflows support more standardized decision-ready measurement across brands.
• Help operationalize KPI and event definitions test-and-learn tracking and repeatable reporting templates so the organization moves toward more scalable source-of-truth reporting and away from one-off analysis.
• Oversee the GBS resource on recurring reporting operations tracker maintenance issue logging and documentation while identifying when reporting gaps or tracking issues can be solved operationally versus when they should be elevated to the Senior Manager due to broader business budget or performance implications.

6) Build Structure Across Technical Planning and Vendor Operations:

• Support implementation of the teams broader operating model and governance strategy including intake prioritization vendor coordination RACI evolution and clearer ways of working across Digital Marketing DX GBS and agencies.
• Translate strategic priorities into operational structure through trackers timelines scorecards status updates and cross-functional follow-up that keep execution aligned to longer-term team objectives.
• Provide day-to-day direction to the GBS resource across recurring operational workflows meeting follow-ups action logs and documentation while applying independent manager-level judgment to recommend prioritization identify where ownership should shift and determine what should be resolved within the team versus escalated to the Senior Manager for broader strategic guidance.