Brand Marketing Lead Advertising
Share
Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Internal use only - Grade E
About us.
Were the team behind digital retailer Very.
Our purpose helping families get more out of life powers everything we do.
And we want our people to get more out of life too! If youre high-performing ambitious and make the most of every opportunity we want to hear from return youll enjoy heaps of flexibility great perks and benefits and the freedom to be yourself keep learning and take your career wherever you want it to go.
If you love making a difference youll love making it sparkle for millions of Very customers.
About the role.
Lets make it sparkle.
We are looking for a Brand Marketing Lead who will bring clarity energy and consistency to our Social focussed brand activity. Youll lead the planning delivery and measurement of our always on category communications helping to drive customer and commercial growth while strengthening Verys position as a loved first choice brand for families.
Youll work closely with internal teams and agency partners bringing a strategic eye collaborative spirit and the ability to make complex work feel simple structured and effective.
What youll be doing
- Leading the end to end development and delivery of our Social focussed always on activity ensuring it aligns with our OKRs and shifts the drivers of consideration.
- Planning compelling category communications that support customer growth and brand strength.
- Building strong productive relationships across internal teams and external agencies acting as a reliable point of contact for smooth collaboration.
- Managing and developing two direct reports supporting their growth and performance.
- Creating quarterly category and customer moment media briefs reviewing plans and recommending the strongest approaches for senior sign off.
- Working with creative partners to maintain a clear and consistent creative approach that reflects platform best practice and core retail principles.
- Ensuring all creative output is channel appropriate brand aligned and social first.
- Bringing a strategic lens to all activity keeping teams focused on the brief and driving continuous improvement.
About you.
- Experience leading marketing activity in a fast paced agile environment.
- Confident leadership skills with the ability to operate independently and influence senior stakeholders.
- Strong organisation and prioritisation skills with the ability to manage multiple workstreams.
- Excellent written and verbal communication skills with the ability to bring ideas to life.
- Ability to provide strategic direction and constructive critique that keeps work aligned to the brief.
- Understanding of retail fundamentals and how to apply them across digital channels.
- Experience developing and delivering social first campaigns.
- Strong understanding of media channels and their roles.
- High attention to detail and strong brand guardianship.
- Commercial awareness with a track record of delivering against KPIs.
- Experience in style or lifestyle categories such as Fashion Home or Sport is a plus.
Some of our benefits
- Flexible hybrid working model
- Inclusive culture and environment check out our Glassdoor reviews
- 1000 flexible benefits allowance to suit your needs
- 30 days holiday bank holidays
- LinkedIn learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on
- Matched pension up to 6%
- More benefits can be found on our career site
How to apply
Please note that the talent acquisition team are managing this vacancy directly and if successful in securing this role you will be required to undertake a credit CIFAS Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken including any unspent criminal convictions.
What happens next
Our talent acquisition team will be in touch if youre successful so keep an eye on your emails! Well arrange a short call to learn more about you as well as answer any questions you have. If it feels like were a good match well share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.
You can expect a two-stage interview process for this position:
1st stage - An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.
2nd Stage A one-hour formal task based interview where you can expect both competency and technical questions.
As an inclusive employer please do let us know if you require any reasonable adjustments.
If youd like to know more about our interviews you can find out here.
Diversity inclusion and equal opportunities
We want our recruitment process to be accessible to everyone. If you need reasonable adjustments to apply interview or perform a role let us know via Well be happy to support you.
Key Skills
About Company
Hey, we’re The Very Group. Home of Very.co.uk, Littlewoods.com, and a team of 4,500 super-talented people. We’ve been reinventing shopping experiences for over a century. Technology has played a huge part in that, helping us transition from catalogues’ to pureplay online retail, but w ... View more
