Paid Media Specialist – LinkedIn Ads (B2B SaaS)

Mohali - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Job Title: B2B PPC Specialist AI-Powered Campaigns (Google Meta LinkedIn)
Location: Mohali
Department: Marketing

Exp: 2-5 years

Shift time: afternoon shift

Work mode: Work from office

About the Role

We are looking for aB2B PPC Specialist who can plan launch and optimizeAI-driven paid campaigns acrossGoogle Ads Meta and LinkedIn.

Your primary focus will be to generatequalified leads via form submissions meetings through well-structured campaigns smart targeting and continuous optimizationusing both platform-native AI (Performance Max Advantage LinkedIn automation) and supporting AI tools.

Key Responsibilities

Campaign Setup & Execution

Build and manage PPC campaigns acrossGoogle Ads Meta and LinkedIn for B2B audiences.
UseAI-based features (e.g. Performance Max Advantage Shopping/Advantage Audience automated bidding) to improve performance.
Create and manage keyword lists audiences lookalikes remarketing lists and account-based/CRM-based audiences.
Write ad copy and brief creatives aligned with our ICP personas and offers (events demos webinars trials etc.).

Optimization & Testing

Monitor campaigns daily; adjust bids budgets targeting and creatives to hit CPL and quality targets.
RunA/B tests on headlines ad copy creatives and landing pages.
Use AI tools where relevant to speed up testing and optimization (creative variations audience insights bid optimization etc.).
Identify underperforming campaigns/ads and systematically improve or pause them.

Tracking & Reporting

Ensure proper tracking across all platforms (pixels tags conversion events UTMs).
Report on key metrics (impressions CTR CPC CPL conversion rate) and highlight learnings and next steps.
Share regular performance updates with the marketing team and suggest clear actions based on data.

Collaboration

Work with content and design to developPPC-ready assets (ad creatives landing pages form flows).
Coordinate with sales/SDR teams to align on lead quality follow-up processes and feedback from campaigns.
Align with marketing operations to maintain clean tracking and accurate funnel measurement.

Requirements

25 years of hands-on experience as aPPC Specialist / Paid Media Specialist in aB2B environment.
Strong practical experience with:
- Google Ads (Search Display Performance Max)
- Meta Ads (Facebook/Instagram including Advantage features)
- LinkedIn Ads (Sponsored Content Lead Gen Forms automated bidding)
Proven track record of deliveringqualified leads andlowering CPL for B2B products or services.
Comfortable usingAI-based PPC features and tools for bidding audience optimization and creative testing.
Solid understanding of:
- Conversion tracking (pixels tags events)
- UTMs and basic attribution
- Landing page and funnel best practices
Strong analytical skills with proficiency in Google Analytics and spreadsheets (Excel/Sheets).
Good written communication skills and the ability to write clear compelling ad copy.

Nice-to-Have

Experience inSaaS HR Tech or Enterprise software.
Familiarity with CRM and marketing automation tools (e.g. HubSpot Salesforce Marketo).
Experience withretargeting and nurture sequences across multiple channels.
Basic understanding of SEO/content to align messaging across paid and organic.

What Success Looks Like

Consistently meets or beatsCPL and lead quality targets.
Delivers a stable flow ofsales-ready leads and meetings from PPC channels.
Buildsstructured repeatable campaign setups and testing frameworks that can be scaled across regions products and events.

Job Title: B2B PPC Specialist AI-Powered Campaigns (Google Meta LinkedIn)Location: MohaliDepartment: MarketingExp: 2-5 yearsShift time: afternoon shiftWork mode: Work from officeAbout the RoleWe are looking for aB2B PPC Specialist who can plan launch and optimizeAI-driven paid campaigns acrossGoogl...