MarTech Architect

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Define and own the end-to-end MarTech architecture across web analytics personalization campaign management and customer data platforms.

Design and implement solutions using Adobe Experience Manager (AEM) (Front-end & Back end).Lead architecture and integration for modern web platforms including WebFlow Marketing integrations third party tools.

Drive Adobe Analytics strategy including implementation design reporting frameworks and insights enablement.

Architect and manage tag management solutions using Adobe Launch / Tags including Adobe Client Data Layer Event Driven Data Layer & Traditional data layer design.

Lead personalization and experimentation initiatives using Adobe Target & Uniphore CDP Platform.

Design and implement solutions on Adobe Experience Platform (AEP) including:Real-Time Customer Data Platform (RT-CDP)Identity resolution segmentation and activationEnable Conversational AI and CDP integrations using platforms like and support Adobe Campaign implementations and campaign orchestration.

Design and integrate Marketo for B2B marketing automation use cases.

Lead Salesforce Marketing Cloud (SFMC) implementations including Journey Builder and customer lifecycle orchestration & migration knowledge on Adobe Campaign Classic to Salesforce Marketing Cloud.

Ensure strong data governance consent management privacy compliance and data quality practices.

Define MarTech roadmaps transformation strategies and best practices for clients.

Lead client engagements including discovery workshops solution architecture walkthroughs demos and POCs.

Collaborate with business IT and leadership stakeholders to align technology with business outcomes.

Mentor teams and provide architectural governance across programs.

Required Skills & Experience16 years of experience in Marketing Technology Digital Architecture or MarTech Consulting.

Strong hands-on and architectural experience with Adobe Experience Cloud and Salesforce Marketing Cloud.

Proven experience in enterprise integrations APIs event-driven architectures and data platforms.

Strong understanding of customer data models identity personalization and omnichannel journeys.

Experience working in consulting-led engagements and client-facing roles.

Excellent communication stakeholder management and presentation skills.

Define and own the end-to-end MarTech architecture across web analytics personalization campaign management and customer data platforms.Design and implement solutions using Adobe Experience Manager (AEM) (Front-end & Back end).Lead architecture and integration for modern web platforms including WebF...