Senior Client Account Strategist (Digital)
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Job Location:
Orlando, FL - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
ABOUT US
ABOUT THE ROLE
As a Senior Client Account Strategist (Digital) at 321 you will play a dual role as both a strategic leader and digital marketing expert. You will own high-level client relationships and performance outcomes while leveraging deep digital execution expertise across paid campaigns CRM initiatives and full-funnel customer strategies. Youll act as a key driver of business success for our clientshelping them achieve growth through sophisticated digital marketing strategies and modern execution.
This role is at the intersection of senior client leadership digital marketing mastery and team mentorship. Youll bring deep experience in multi-channel digital strategy campaign execution CRM customer journey planning and be energized by the evolving role of AI and automation in marketing innovation.
WHAT YOULL DO
- Serve as the senior lead across several high-value digitally focused client accounts acting as their trusted partner and business advisor
- Develop and guide comprehensive digital marketing strategies that span paid media CRM content and automationwith a focus on business growth and measurable results
- Lead high-level planning meetings campaign reviews and growth strategy sessions with clients and internal teams
- Translate complex business objectives into actionable digital strategies and communicate them clearly across creative media and development teams
- Actively apply AI-driven tools and techniques to optimize campaign performance improve personalization and streamline workflows
Advanced Digital Strategy & Execution
- Lead digital campaign planning and audience targeting strategies across platforms including Meta Google LinkedIn and YouTube
- Own the development and optimization of sophisticated customer journey strategies from awareness to conversion to retention
- Define campaign KPIs budget allocations and messaging priorities based on client goals and advanced market insights
- Oversee planning and execution of digitally led and lead gen-driven full-funnel marketing strategies across online and occasionally offline platforms
- Ensure campaigns align with key performance metrics across the funnelfrom awareness to conversion and retention
- Create and present strategic campaign briefs recommendations and comprehensive post-campaign performance analysis
Team Leadership & Mentorship
- Mentor other Client Strategists and Digital Account Strategists providing strategic insight digital-first thinking and ongoing guidance
- Partner with department leadership to improve internal digital tools workflows and collaboration between teams
- Lead by example in digital best practices and strategic thinking
Advanced Funnel & CRM Strategy
- Guide development of sophisticated CRM campaigns including email journeys automations and advanced list segmentation via tools like High Level HubSpot or Salesforce
- Analyze customer behavior and engagement data to provide strategic recommendations for optimization and retention strategies
- Identify and define high-impact opportunities to improve acquisition conversion and loyalty across digital touchpoints
- Lead creative brief development and guide internal teams on translating advanced digital strategy into execution
Performance Analytics & Optimization
- Monitor analyze and collaborate to optimize campaign and account performance through advanced data-driven decision making
- Track performance across all digital channels using platforms like Google Analytics Meta Business Suite and ad platforms
- Build and present comprehensive monthly performance reports with clear KPIs growth opportunities and strategic optimization tactics
- Provide actionable insights that drive continual improvement and strategic evolution
Client Success & Agency Growth
- Build lasting client relationships rooted in digital marketing results transparency and forward-thinking strategy
- Lead onboarding for new accounts and projects to ensure strategic alignment and operational clarity
- Collaborate with business development to identify growth opportunities and scope new digital initiatives
- Own revenue planning budget tracking and invoicing in coordination with account and project teams
WHAT YOU HAVE
- 6 years in digital marketing strategy client strategy account management or marketing consultingpreferably in an agency environment
- Demonstrated success managing high-value client relationships and leading complex digital marketing campaigns
- Proven success in managing and optimizing paid media campaigns (Google Ads Meta LinkedIn YouTube etc.) at scale
- Experience supervising or mentoring a team; skilled at coaching and guiding direct reports in digital marketing excellence
- Advanced expertise in full-funnel digital marketing tactics including paid digital advertising CRM email strategy and content-led conversion
- Experience with CRM platforms (e.g. HubSpot High Level Salesforce) and sophisticated customer lifecycle planning
- Strong understanding of advanced digital KPIs (ROAS CAC CTR LTV etc.) and performance optimization
- Comfort with AI tools and innovation platforms to support campaign performance and workflow efficiency
- Excellent communication and presentation skills with the ability to simplify complexity and build buy-in with senior stakeholders
- Meticulous attention to detail and exceptional organizational skills
- Proficiency in Google Suite ClickUp and marketing analytics platforms
- A proactive solutions-focused mindset and a deep passion for client success peer mentorship and digital marketing innovation
Nice to Haves:
- Certification in Google Ads Meta Blueprint or HubSpot Academy courses
- Experience with eCommerce marketing and conversion rate optimization
- Knowledge of marketing automation tools SEO or GA4
- Experience leading digital transformation initiatives for clients
Required Experience:
Senior IC
Key Skills
About Company
321 is an Orlando based digital marketing agency specializing in strategic marketing. 321's services are branding, web development, SEO, PPC, social media marketing and more.
