Public Relations Manager China
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Job Location:
Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
The Public Relations Manager China is responsible for building and managing Minor Hotels corporate reputation media visibility and brand authority in the China market.
Reporting to the Director of Brand Marketing & Communications this role supports the Groups positioning as a leading international multi-brand hospitality platform strengthening industry credibility consumer confidence and market influence through structured PR strategy brand partnerships and media engagement.
The role plays a key function in translating corporate strategy into consistent high-quality storytelling and public exposure supporting both brand equity and consumer brand growth.
1. China PR & Media Strategy
- Develop and execute a structured PR strategy aligned with China brand and communications objectives
- Drive sustained exposure across financial business real estate and hospitality media
- Build and maintain strong relationships with key media journalists and industry platforms
2. Brand Storytelling
- Develop consistent corporate messaging narratives and communication materials
- Support executive visibility through interviews forums and thought leadership
3. Media Events & Engagement
- Plan and execute media events and press conferences
- Organize quarterly media roundtables / media tables to strengthen ongoing engagement
- Manage media participation in key brand milestones and campaigns
4. Media Partnerships
- Identify and develop strategic media partnerships that enhance visibility and cultural relevance
- Collaborate cross-functionally to ensure partnerships support brand positioning and commercial objectives
5. Awards & Industry Recognition Strategy
- Develop and manage a comprehensive annual awards plan
- Lead participation in key industry rankings innovation awards and sustainability programs
- Leverage awards as proof points to strengthen brand authority and consumer trust
6. Case Study & Industry Communication
- Develop in-depth case studies highlighting repositioning success asset value enhancement and performance outcomes
- Support B2B communication and development efforts with data-backed storytelling
7. Reputation & Crisis Communication
- Support corporate communications and crisis management frameworks aligned with global standards
- Monitor media coverage and provide insightful reporting on brand sentiment and performance
Qualifications :
- 58 years of experience in public relations or corporate communications preferably in hospitality real estate or luxury sectors
- Strong network across China media landscape including travel lifestyle financial and trade media
- Proven experience in media relations brand storytelling and PR campaign execution
- Experience in brand partnerships media events and awards management
- Excellent written and verbal communication skills in English and Mandarin
- Strong stakeholder management capability
- Strong strategic storytelling and narrative capability
- High level of professionalism and media sensitivity
- Detail-oriented with strong execution discipline
- Strong interpersonal and communication skills
- Ability to perform in a fast-paced and high-pressure environment
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
In the sustainable food sector, we work with large food companies, providing them with professional consulting services to help them add sustainable food to their supply chains, thereby improving food safety and food quality, and improving animal welfare. Our partners include leading ... View more
