Head of Programmatic Trading

Who we are
At Taptap we are not just shaping the future of advertising technologywe are building it today. Guided by teamwork respect and determination we challenge the status quo connect ideas with impact and create innovative solutions that drive real results. Our culture thrives on visionary thinking collaboration and a deep respect for peoplebecause good people doing great things is what makes us stronger.

As a global team we believe in pushing boundaries fostering growth and exceeding expectations. We are authentic ambitious and passionate about what we do and we never settle for less than excellence. If youre looking to be part of a company that values creativity problem-solving and the power of technology wed love to hear from you.

Short Job Description
Reporting directly to the SVP Product Operations and based in Madrid Spain the Head of Programmatic Trading will play an important role within both the Product Operations & the broader Commercial teams. The incumbent will take primary responsibility for the successful trafficking and optimization of all advertising data-driven digital campaigns using TAPTAPs proprietary DSP & DMP Sonata while also overseeing a team of Programmatic Traders.

The candidate will proactively manage campaigns booked by the EMEA Sales team Direct Response Branding or Tactical whether sold directly or programmatically ensuring all booked campaigns not just deliver in volume terms but also exceed client expectations in terms of KPIs.

The candidate will work very closely and regularly interact with the Sales & Product teams and through them with all customers be they agencies and direct clients and will be responsible for maintaining up-to-date forecasts of inventory availability as well as providing ad hoc and regular reporting and recommendations on site campaign and ad performance sell-through and yield.

The candidate will work in close collaboration with the Product and Sales teams and act as his/her interface with Sonata to ensure that client Media programmatic revenues continue to grow across all Data-Driven Digital Strategies.

The ideal candidate combines strong programmatic expertise and leadership skills with a passion for delivering data-driven results.

Requirements of the role

• Advanced Level of English. (C1)
• 4 years of experience in a similar position within a trading desk publisher advertiser adops/programmatic team. *Profiles with less demonstrable digital marketing experience will not be considered*.
• Previous experience leading or mentoring a small team.
• Min 1 year of programmatic buying experience with particular emphasis on Real Time Bidding.
• Excellent analytical and problem-solving skills with strong attention to detail and follow-up process.
• Strong initiative and ability to plan and prioritize work efficiently multi-task and work well under pressure with minimal direction.
• Leadership skills.
• Data driven personality ability to tell stories based on campaign data analysis.
• Excellent communication skills.
• Understanding of on-line and digital advertising metrics and KPIs.

Bonus points:

• Good understanding and experience of programmatic advertising - platforms such us SSPs DSPs Ad Exchanges or DMPs.
• Experience with analytics or BI tools like Tableau Power BI Qlikview Google Analytics.
• HTML/Javascript knowledge.
• Advanced spreadsheet capabilities.

Job Responsibilities

1. Programming and Implementing Digital Media campaigns:

• Interfacing with agencies trading desks and direct clients.
• Reviewing and processing advertising campaign material.
• Requiring plan assets such as creatives and tracking tags.
• Setting up data-driven digital ad campaigns in Sonata.
• Managing bid strategies for campaigns.
• Operating across ad servers ad technology solutions and Sonatas DSP & DMP platform.
• Guaranteeing the campaigns kick-off and deployment.

2. Monitoring the Digital Media campaigns:

• Regularly monitoring and reconciling campaign delivery across third party ad serving systems.
• Analyzing digital inventory to determine what is performing best for sponsors based on click-through rate viewability and user engagement and any other KPIs.
• Following-up on the campaigns KPIs daily
• Filling out the daily monitoring forms.
• Troubleshooting any ad creative issues that affect tracking implementation or reporting.
• Designing and implementing benchmarks according to performance or quality assurance KPIs.
• Informing the team about alert situations.

3. Optimizing the Digital media campaigns:

• Applying A/B testing on the creative pieces targeting segments or media plans in order to improve the impact on the distinct audiences meeting campaign goals.
• Analyzing and recommend campaign modifications leveraging understanding of advertiser and product performance and any improvements to the strategic plan to increase conversion.
• Maximizing performance and ad revenue.

4. Reporting:

• Providing campaign reports to internal teams using internal and third-party sources as needed.
• Elaborating the results and insights reports for our clients and partners.

5. Overseeing a team of Programmatic Traders

Benefits

• A dynamic and collaborative work environment.
• Competitive compensation package aligned with experience and profile.
• Permanent position with strong opportunities for internal growth within an international company.
• Role based in our Madrid Spain office.

Join Us!
At Taptap diversity and inclusion are at the heart of who we are. We believe that different perspectives backgrounds and experiences fuel innovation and success. We are team players who wont go solo thoughtful collaborators who value others ideas and ambitious professionals who refuse to accept the status quo.

If you are ready to make things happen and be part of a company that is creating tomorrow today apply now and help us build the future of advertising.