Head of Consumer Insights & Planning

Because insight should drive curiosity & decisive action

At Lion we exist to bring people together for good times great conversations and meaningful moments. Behind every iconic brand bold innovation and commercial decision is a deep understanding of our consumers what they need want and expect next. Thats where you come in.

Were on the lookout for a Head of Consumer Insights & Planning to lead how insight fuels growth across our ANZ portfolio. This is a rare opportunity to shape enterprise-wide decision making build world class brand capability and embed a truly consumer obsessed mindset across Lion.

While this role leads a team of insights specialists across ANZ were ideally looking for this leader to be based in Auckland partnering closely with the New Zealand leadership team whilst delivering projects for the broader marketing community.

A day in the life at Lion

In this senior leadership role youll sit at the heart of Lions marketing engine connecting insight to strategy strategy to execution and execution to impact.

Youll:

• Lead Lions 3yr and annual brand planning process integrating brand innovation connections shopper and revenue growth management
• Set the standards for measurement evaluation and evidence-based decision making ensuring investment choices drive real growth
• Champion a data insight action mindset lifting capability across Marketing and the broader business
• Translate complex data into compelling stories that influence senior leaders and energise teams
• Partner closely with Strategy Portfolio Brand Innovation Commercial and Finance teams to create truly joined up plans
• Lead and inspire a high performing team of Consumer Insights business partners across ANZ

This is a role for someone who is equally comfortable in the detail and at the big-picture table.

What youll bring

Youre a seasoned insights leader with a strategic lens and know what good marketing looks like.

Youll likely bring:

• Accomplished career within Consumer Insights and Marketing roles
• Proven senior leadership experience within FMCG or a similarly complex consumer environment
• Stakeholder management and strong facilitation skills
• Deep expertise in consumer customer and channel insights and how to turn them into action
• Strong analytical horsepower paired with the ability to simplify and create clarity
• Confidence influencing senior leaders and navigating ambiguity
• A passion for building teams capability and a culture of continuous improvement
• Experience with innovation best practice and long term portfolio planning

Alcohol category experience is a bonus but curiosity courage and strategic thinking matter most.

Why Lion

Because here you wont just analyse the consumer youll help shape the future of some of the most loved brands in Australia and New Zealand.

At Lion we:

• Back bold thinking and challenger mindsets
• Value collaboration over hierarchy
• Invest in growth and development (on tap)
• Celebrate individuality diversity and different perspectives
• Care deeply about doing work were proud of

Youll be trusted supported and encouraged to stretch with the scale mandate and influence to make a genuine impact.

Apply now for a career less ordinary

If youre ready to lead how insight shapes strategy investment and growth wed love to hear from you.

Bring your curiosity. Bring your conviction. Bring your impact.