Omnichannel Performance & Analytics Specialist

JoinBIC World acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new sustainable and responsible ways.

Our culture encourages aroll up your sleeves and get the job donemindset ensuring self-starters problem solvers and innovative thinkers can truly thrive. At BIC World you are empowered to take ownership of your career and use your unique perspective to make a meaningful global impact on our mission.

The Omnichannel Performance & Analytics Specialist strengthens the effectiveness of omnichannel media investments by ensuring performance across brand media paid social and retail media is consistently measured understood andoptimized.

This role supports the organization byconsolidatingmedia agency reporting with internal omnichannel and sales data to create a clear full-funnel view of media performance across categories. Acting as a key analytical partner to omnichannel media leadership this position translates performance data into actionable insights that inform in-flight optimization and future media planning helping improve decision-making and maximize return on media investments.

WhatYoullDo

Performance Measurement & Analysis

• Integrate performance data across brand media paid social retail media and downstream sales outcomes toidentifydrivers and barriers to performance across categories and across the full funnel.

• Analyze media effectiveness and performance trends to support data-driven decision making.

Agency Partnership & Reporting

• Partner with media agencies to develop comprehensive campaign performance reporting.

• Enhance agencyoutputs withinternal omnichannel and sales data to create a holistic view of campaign effectiveness.

Measurement Frameworks & KPIs

• Support the execution maintenance and evolution of media measurement frameworks and KPIs including marketing mix modeling (MMM) and test-and-learn initiatives.

• Ensure reporting accuracy consistency and clarity across channels.

Optimization Insights & Recommendations

• Deliver data-driven recommendations to improve media performance including insights on channel mix pacing optimization opportunities and budget deployment.

Cross-Functional Alignment & Communication

• Ensure consistent tracking KPI alignment and insight communication across internal teams and agency partners.

• Translate complex data into clear actionable performance narratives.

Qualifications & Experience

• Bachelors degree in Marketing Business Analytics Economics Statistics ora relatedfield (or equivalent experience).

• 35 years of experience in performance marketing paid media analytics or media planning/optimization roles.

• Experience with cross-channel mediameasurementincluding paid social display OLV/CTV SEM retail media and brand marketing channels.

• Strong analytical skills with the ability to interpret performance dataidentifytrends and translate insights into actionable recommendations.

• Proficiencyin Excel and familiarity with BI tools such as Power BI Tableau or Looker.

• Working knowledge of media KPIs and measurement methodologies (e.g. ROAS CPA attribution MMM).

• Experience partnering with media agencies and collaborating with cross-functional marketing stakeholders.

• Strong communicationand project management skills with the ability to manage multiple initiatives and clearly communicate complex data to diverse audiences.