Head of Editorial Marketing and Partnerships

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

The Head of Editorial & Marketing Partnerships is responsible for setting and executing the strategy analysis tooling and performance of Editorial and Marketing Partnerships (EMP) across Believes artists and labels. They will be responsible for global editorial and promotional targets within our DSP partners and in turn the structuring and optimization of EMP operations to achieve these. We are looking for an artist services expert that is both analytical and product minded and understands the tools and data that will most effectively empower EMP representatives across the markets while also optimizing our performance with DSPs at a local and global level. The ideal candidate will build strong relationships with DSP partners and procure global opportunities for Believe artists across business units (Artist Services Label and Artist Services TuneCore).

The role requires a combination of data-driven EMP strategy global relationship building and cross-functional leadership experience managing operations and Believes global artist priorities while working with product and analytics teams.

Key responsibilities

1. Data-Driven EMP Strategy

Design and execute a central KPI framework that evaluates and monitors editorial performance both from an artist perspective and at a DSP local and global level:

Build and develop a mapping of Believes artists and catalogs matched with the most relevant and impactful EMP opportunities across DSPs
Set EMP KPIs that are reflective of DSP market share streaming targets/ impact the lifecycle of a release and benchmarks for artist uses cases
Working with product teams set necessary roadmaps to develop current pitching tools selection process data sources for tracks/albums with an objective to optimize for results and externalization
Working with marketing teams develop EMPs role and sequencing with other marketing levers to maximize impact creating best practices for genres and artist use cases
Work closely with data teams to support measurement automation and scalability introducing an ROI lens to EMP efforts. Evaluate effectiveness of current EMP local resourcing and performance
Translate expertise into clear playbooks narratives and GTM materials for both internal teams and clients

2. Global DSP Relationship Building

Build and develop relationships with Editorial & Marketing teams at DSPs at a global level to maximize opportunities for Believe artists at a commercial level

Monitor and benchmark Believes allocation of editorial and marketing placements per DSP to inform and participate in Believes marketing asks during licensing negotiations as well as advocating for Believe artists systematically
Be close to DSP strategy to best position and pitch Believe artists for global marketing opportunities that arise both seasonally and opportunistically from digital opportunities to OOH

3. Cross-functional Leadership

The Head of Editorial and Marketing Partnerships will manage central EMP operations teams within Artist Services Label and Artist Services and TuneCore as well as our priority global artist programs

Act as a connector across Product Data Marketing and EMP local teams ensuring Group alignment on EMP strategy priorities and execution
Demonstrate ability to translate data and product insights into actionable strategies that local EMP representatives can implement

Qualifications :

15 Years senior experience in strategic marketing and operations with deep knowledge of DSP ecosystems and digital music growth levers
Strong Business Product and Data mindset focused on value creation and performance targets
Track record of leading cross-functional teams in dynamic environments
Comfortable operating at both strategic and hands-on levels

Additional Information :

Salary: $00

Set the tone with us.

Working at Believe means having individual and collective impact in a fast-growing company!

At all stages of their careers Believers are an important part of what we are doing: shaping the future of the music industry.

We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us with daily opportunities to connect with our colleagues all over the world.

We have two hearts at Believe our People and our Artists.

We believe in THE POWER OF OUR PEOPLE who grow every day to develop their potential We aim to provide our Believers with the best environment to thrive.

ROCK THE JOB

Tailor-made training and coaching program
Remote working policy
A wellness program Pauses with many activities and animations in-house
Access to Eutelmed a digital mental health and well-being platform that allows you to speak with an experienced psychologist
A healthy and eco-responsible company restaurant
Individual or family health insurance

SING IN HARMONY

Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity Equity & Inclusion (DEI) wellbeing and the planet.
Implementation of the sustainable mobility package Forfait mobilité durable > Reimbursement of up to 600 for public transport/low carbon footprint
5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)

Remote Work :

Employment Type :

Full-time