Salesforce Marketing Cloud Developer

Job title: Salesforce Marketing Cloud Developer

Location: Boston MA - onsite expected remote for Pardot certified candidates.

Length: 6-10 months

MUST HAVE: Pardot Experience

Responsibilities
Re-create and optimize Pardot email templates with dynamic content and personalization
Re-build audience segmentation using Pardot lists automation rules and Salesforce data
Design and implement a custom UTM capture solution leveraging APIs and Salesforce APEX triggers
Configure External Actions to drive real-time sales alerts and integrations with Sales Cloud
Implement email subject line sender and from name personalization
Ensure solutions align with marketing attribution data integrity and Salesforce best practices

Required Skills
Strong hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot)
Salesforce development experience including APEX and REST APIs
Experience integrating marketing automation with Salesforce Sales Cloud
Knowledge of UTM tracking marketing attribution and campaign analytics
Ability to work independently and deliver quickly in a short-term engagement

Nice to Have
Salesforce certifications (Pardot Specialist Salesforce Developer)
Experience working in marketing-to-sales handoff workflows

Your Impact
Design develop and implement Salesforce Marketing Cloud solutions to meet business requirements.
Collaborate with stakeholders to gather and analyze marketing automation needs.
Develop and optimize customer journeys email campaigns and automation workflows.
Integrate Salesforce Marketing Cloud with other platforms such as CRM and analytics tools.
Ensure data integrity and compliance with email marketing regulations (CAN-SPAM GDPR etc.).
Troubleshoot and resolve technical issues related to Marketing Cloud configurations.
Provide guidance and best practices for Salesforce Marketing Cloud implementation.
Stay updated on the latest Salesforce Marketing Cloud features and industry trends.

Skills & Experience
5 years of experience in Salesforce Marketing Cloud implementation and development.
Strong knowledge of Marketing Cloud functionalities including Journey Builder Email Studio Automation Studio and Contact Builder.
Experience in AMPscript SQL and REST/SOAP APIs for Marketing Cloud customization.
Hands-on experience with data modeling segmentation and personalization strategies.
Familiarity with HTML CSS and responsive email design best practices.
Experience in integrating Marketing Cloud with Salesforce CRM and third-party systems.
Strong problem-solving and troubleshooting skills in Marketing Cloud configurations.
Salesforce Marketing Cloud certifications (e.g. Marketing Cloud Email Specialist Marketing Cloud Developer) are a plus.

Set Yourself Apart With
Experience in multi-cloud Salesforce implementations.
Knowledge of AI-driven marketing automation and predictive analytics.
Strong understanding of customer data platforms (CDPs) and data-driven marketing strategies.