Minor Hotels is seeking a creative and commercially minded Influencer & Brand Partnerships Manager to lead creator collaborations influencer marketing and lifestyle partnerships across our Australasia portfolio.
This role is responsible for building a strong creator ecosystem and delivering culturally relevant partnerships that elevate brand visibility and storytelling. Working closely with Marketing Social Media and Commercial teams you will drive impactful collaborations that generate high-quality content grow audience engagement and strengthen brand presence across key markets.
This is an exciting opportunity for a relationship-driven marketing professional who thrives at the intersection of travel lifestyle content and brand partnerships.
What You Will Do
Influencer Strategy
- Develop and execute the influencer marketing strategy across Australasia.
- Identify and engage creators across travel lifestyle food and hospitality categories.
- Build and nurture long-term relationships with creators agencies and talent managers.
- Maintain a consistent pipeline of high-quality influencer collaborations aligned with brand objectives.
Creator Campaigns
- Plan and manage influencer stays collaborations and campaign activations.
- Brief creators on brand positioning storytelling and property experiences.
- Coordinate campaign logistics and ensure seamless execution across multiple properties.
- Capture additional content during influencer visits where required to maximise campaign output.
Partnership Development
- Develop co-branded campaigns and collaborative activations that expand brand reach.
- Build and maintain strong relationships with strategic brand partners across Australasia.
Content Amplification
- Collaborate with the Social Media Manager to amplify influencer content across channels.
- Maintain and manage a library of high-performing user generated content (UGC).
- Monitor campaign performance and optimise partnerships based on insights and results.
Qualifications :
- Proven experience in influencer marketing partnerships brand collaborations or social media marketing.
- Strong understanding of creator ecosystems and digital content trends.
- Experience managing campaigns end-to-end from strategy through execution.
- Exceptional relationship-building and stakeholder management skills.
- Strong organisational skills with the ability to manage multiple campaigns simultaneously.
- A passion for travel lifestyle and hospitality storytelling.
Additional Information :
At Minor Hotels we value our people as the heart of our success. Joining Minor means youll enjoy a rewarding package designed to support your professional growth wellbeing and work-life balance:
- Career Growth: Learning and development programs to boost your career.
- Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
- Global Perks: International accommodation discounts across our hotel brands.
- Retail Rewards: Cashback and discounts at 400 top retailers in AU/NZ.
- Experiences: Discounted entertainment and activities.
- Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
- Wellness Boost: EAP and tailored wellness support
Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation collaboration and personal growth.
Currently we are only accepting applications from candidates who have working rights within Australia or New Zealand.
Remote Work :
No
Employment Type :
Full-time
Minor Hotels is seeking a creative and commercially minded Influencer & Brand Partnerships Manager to lead creator collaborations influencer marketing and lifestyle partnerships across our Australasia portfolio.This role is responsible for building a strong creator ecosystem and delivering culturall...
Minor Hotels is seeking a creative and commercially minded Influencer & Brand Partnerships Manager to lead creator collaborations influencer marketing and lifestyle partnerships across our Australasia portfolio.
This role is responsible for building a strong creator ecosystem and delivering culturally relevant partnerships that elevate brand visibility and storytelling. Working closely with Marketing Social Media and Commercial teams you will drive impactful collaborations that generate high-quality content grow audience engagement and strengthen brand presence across key markets.
This is an exciting opportunity for a relationship-driven marketing professional who thrives at the intersection of travel lifestyle content and brand partnerships.
What You Will Do
Influencer Strategy
- Develop and execute the influencer marketing strategy across Australasia.
- Identify and engage creators across travel lifestyle food and hospitality categories.
- Build and nurture long-term relationships with creators agencies and talent managers.
- Maintain a consistent pipeline of high-quality influencer collaborations aligned with brand objectives.
Creator Campaigns
- Plan and manage influencer stays collaborations and campaign activations.
- Brief creators on brand positioning storytelling and property experiences.
- Coordinate campaign logistics and ensure seamless execution across multiple properties.
- Capture additional content during influencer visits where required to maximise campaign output.
Partnership Development
- Develop co-branded campaigns and collaborative activations that expand brand reach.
- Build and maintain strong relationships with strategic brand partners across Australasia.
Content Amplification
- Collaborate with the Social Media Manager to amplify influencer content across channels.
- Maintain and manage a library of high-performing user generated content (UGC).
- Monitor campaign performance and optimise partnerships based on insights and results.
Qualifications :
- Proven experience in influencer marketing partnerships brand collaborations or social media marketing.
- Strong understanding of creator ecosystems and digital content trends.
- Experience managing campaigns end-to-end from strategy through execution.
- Exceptional relationship-building and stakeholder management skills.
- Strong organisational skills with the ability to manage multiple campaigns simultaneously.
- A passion for travel lifestyle and hospitality storytelling.
Additional Information :
At Minor Hotels we value our people as the heart of our success. Joining Minor means youll enjoy a rewarding package designed to support your professional growth wellbeing and work-life balance:
- Career Growth: Learning and development programs to boost your career.
- Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
- Global Perks: International accommodation discounts across our hotel brands.
- Retail Rewards: Cashback and discounts at 400 top retailers in AU/NZ.
- Experiences: Discounted entertainment and activities.
- Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
- Wellness Boost: EAP and tailored wellness support
Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation collaboration and personal growth.
Currently we are only accepting applications from candidates who have working rights within Australia or New Zealand.
Remote Work :
No
Employment Type :
Full-time
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