Senior Proposition Manager

Senior Proposition Manager
Team: UK Personal Investing Strategy & Offer
London (Hybrid)

Role Purpose
The Senior Proposition Manger will own the end to end design delivery and ongoing optimisation of Vanguard UKs Getting Started proposition - ensuring it attracts supports and converts new investors and savers into long term engaged clients.
This role carries full commercial accountability for the P&L of the proposition spanning new-to-investing journeys early wealth building pathways and implementation of relevant products and services. It will steward how we utilise evolving regulatory frameworks such as Targeted Support & Simplified Advice to deliver compliant scalable and outcome driven client experiences.

The Senior Proposition Manager will act as the business owner of the Get Started offer working cross functionally with Technology CX Operations Finance Legal Risk Compliance and Marketing to build a proposition that delivers meaningful client outcomes drives acquisition growth and strengthens

Vanguards competitive position

Key Responsibilities

Proposition Ownership & Strategy
Lead the strategic definition and evolution of the Get Started proposition ensuring clarity of target segments Client Jobs To Be Done (JTBD) and measurable outcome objectives.
Define and maintain the multi year proposition roadmap for new investors and cash first savers incorporating insights from client research competitive analysis and business performance.
Own the P&L including commercial modelling acquisition levers pricing strategy and operational cost considerations

Proposition Design & Delivery
Lead end to end proposition development including proposition design business case capability definition scope & phasing to support business outcomes.
Working with Client Insight functions test proposition enhancements with target clients to support optimization and prioritization of key changes.
Partner with delivery teams through discovery to understand Technical CX and Operational requirements & subsequent delivery plan.
Ensure propositions are operationally scalable partnering with Operations and Client Services to define service models and readiness requirements.
Define go-to-market plan working with Marketing & other key stakeholders.

Product design
Own propositional & product design for relevant products & wrappers which could include both cash and investment products ensuring alignment to broader product strategy external regulatory environment and leveraging opportunities enabled by emerging technologies such as Blockchain.
Understand ISA wrapper implications product governance requirements and technology impacts
Partner with Product Governance to embed appropriate approvals risk controls and reporting structures.

Performance & Continuous Improvement
Own and track value realisation including client outcome metrics behavioural KPIs conversion funnels and commercial performance relating to the Get Started propositions.
Lead test and learn approaches to drive improvements in acquisition engagement and early lifecycle retention.
Apply structured insight generation and analytics to inform improvements

Leadership & Stakeholder Management
Lead and develop a high performing proposition team providing clear direction coaching and accountability while building capability to deliver and scale the Get Started proposition.
Act as the central orchestrator for the Get Started proposition across UK Personal Investing coordinating with Marketing CX Technology Ops Finance Legal and Risk.
Manage external partners where required
Provide clear storytelling and communication to supporting teams senior stakeholders and governance forums ensuring key priorities are factored into our Change Roadmap to support business objectives

Experience & Qualifications

Essential
Significant experience in proposition development product ownership or strategy within financial services with exposure to direct to consumer investing savings products and regulated digital journeys.
Experience with cash savings products ISAs or early stage investor propositions.
Strong understanding of UK regulatory frameworks including Guidance Targeted Support and Consumer Duty requirements
Proven ability to design and deliver end to end propositions including experience capability op model and technology components.
Demonstrated commercial acumen including P&L ownership financial modelling and value assessment.
Strong cross functional leadership navigating ambiguity and shaping multi disciplinary delivery
Experienced people leader with evidence of building and developing a high-performing team

Preferred
Familiarity with agile methodologies and test and learn practices.

Competencies & Behaviours
Strategic thinker with strong commercial judgement
Client outcome obsessed grounded in JTBD and behavioral insight
Excellent stakeholder management and influencing skills
Highly collaborative working comfortably across Technology CX Ops and Governance
Data driven decision maker
Able to balance speed to market with long term scalability and governance rigour

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.