Vice President of Retail Sales, Strategy & Service

Grand Rapids, MI - USA

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

General Information

Primary Location:Grand Rapids MI

Employee Status: Full-Time

Workplace Type:Fully On-Site

Who we are:

At LMCU youll find more than just a job - discover a fulfilling career where your contributions truly matter.

Join our talented team at Lake Michigan Credit Union and discover the difference an employer who puts people first can make in your career and life.

About this position:

The Vice President of Retail Sales Strategy & Service is responsible for shaping executing and elevating LMCUs enterprise-wide sales service and growth strategy. This role combines strategic sales design market leadership and operational excellence to deliver sustainable growth deepen member relationships and strengthen LMCUs competitive position across all markets. Serving as a key member of the Retail Leadership Team the VP ensures alignment between retail sales strategy branch execution service delivery and organizational priorities. With six Regional Directors and cross-functional teams as core partners this leader drives a high-performance culture rooted in accountability innovation strategic clarity and exceptional member experiences.

What youll do:

Sales Strategy Market Growth & Strategic Enablement

Design lead and continuously refine LMCUs enterprise retail sales strategy ensuring clear alignment with the One Page Strategy and long-term organizational priorities.
Develop data-driven sales strategies that accelerate growth in deposits loans memberships and business banking relationships while supporting unique regional needs.
Partner with Regional Directors to identify emerging opportunities competitive dynamics and communityspecific trends.
Create innovative sales tools playbooks and frameworks that empower frontline teams to deliver consistent highquality membercentric experiences.
Leverage insights analytics and market intelligence to prioritize highimpact opportunities and strengthen LMCUs competitive position.
Drive strategic partnerships community engagement initiatives and new growth channels to expand LMCUs footprint and deepen member relationships.

Leadership Talent Development & Cultural Stewardship

Lead develop and coach Regional Directors fostering a culture of ownership accountability collaboration and continuous improvement.
Serve as a visible inspirational leader who models LMCUs mission and values across all retail locations.
Support leadership development succession planning and talent optimization across the retail network.
Provide strategic and execution support to regional and branch leadership to promote high performance and consistent delivery of KPIs.
Influence across the enterprise to ensure alignment between Retail Lending Operations Marketing Digital and Member Experience teams.

Operational Excellence & Member Experience Leadership

Oversee regional financial performance including budgeting productivity optimization and resource allocation.
Ensure operational consistency regulatory compliance and adherence to LMCUs service and sales standards.
Simplify performance dashboards KPIs and reporting so leaders receive clear actionable insights.
Develop real-time analytics to drive proactive decision-making and rapid course correction at all levels.
Support enterprise change management initiatives supporting innovation transformation and strategic evolution.
Elevate member experience by embedding financial wellness proactive engagement and consultative conversations into every interaction.
Strengthen LMCUs community presence through strategic involvement and member-focused initiatives.

What youll bring:

10 years of progressive leadership experience in retail banking credit unions or financial services.
Proven success in developing and executing sales strategies within multi-branch multi-market environments.
Strong analytical and strategic thinking skills with the ability to translate complex data into actionable insights.
Exceptional communication facilitation and relationship-building capabilities.
Demonstrated ability to lead leaders and influence without direct authority.
Deep financial acumen and understanding of regulatory frameworks.
Passion for member success employee development and organizational impact.

What youll get:

All Employees: weekly pay and retirement savings options.
Full Time Employees: comprehensive health coverage including medical (with prescription) dental vision HSA match paid parental leave and tuition reimbursement.
To see a full list of our benefit offerings check out this helpful guide!

Have additional questions about the role Email the Talent Acquisition Team at: .

If you lack access to the internet or require an accommodation in the application process please send your resume via mail to P.O. Box 2848 Grand Rapids MI 49501-2848.

LMCU is an Equal Opportunity Employer

Required Experience:

Exec

General InformationPrimary Location:Grand Rapids MIEmployee Status: Full-TimeWorkplace Type:Fully On-SiteWho we are: At LMCU youll find more than just a job - discover a fulfilling career where your contributions truly matter.Join our talented team at Lake Michigan Credit Union and discover the diff...