Advisor Multifamily Field Marketing

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Job Description

As a valued contributor to our team the Advisor Multifamily Field Marketing leads the strategic planning and end-to-end program management of Multifamilys in-person industry and proprietary events portfolio and is integral in ensuring effective partner engagement with Multifamilys customers. This role partners closely with Multifamily executive leadership DUS lenders and cross-functional teams to deliver high-impact events that support business objectives strengthen customer relationships and enhance Fannie Maes market presence.

The Advisor serves as a senior program lead responsible for managing complex initiatives guiding cross-functional teams and ensuring consistent execution across the event portfolio. The Advisor also serves as a central orchestrator and relationship enabler for external partner engagement ensuring that Fannie Maes multifamily priorities are consistently and credibly represented across industry forums partner events and leadership touchpoints. This role also provides subject matter expertise and strategic recommendations to continuously improve the effectiveness and impact of Multifamily field marketing programs.

THE IMPACT YOU WILL MAKE

The Advisor - Multifamily Field Marketing role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

Strategic Program Management

• Owns and manages the Multifamily field marketing event portfolio including industry conferences and proprietary events such as large-scale keystone events.

• Leads the strategic planning development and execution of approximately 20 in-person events annually including two keystone events hosting approximately 450 participants.

• Aligns event strategy and program objectives with Multifamily business priorities and leadership goals.

Stakeholder Engagement and Leadership

• Serves as a key liaison to Multifamily leadership the DUS lender network and internal partners to ensure alignment on strategic event initiatives.

• Leads cross-functional working groups across Marketing Communications Legal Compliance and business stakeholders.

• Builds and maintains relationships with industry partners associations vendors and external stakeholders to enhance DUS program impact and reach.

Content Strategy and Development

• Oversees the development of event content in collaboration with Multifamily business partners and external stakeholders and creates processes for timelines for execution.

• Provides strategic guidance on programming speaker engagement and messaging to ensure events deliver meaningful value to industry participants.

• Ensures brand consistency and compliance across all marketing materials and event communications.

Program Execution and Continuous Improvement

• Leads project teams across the Multifamily Marketing organization to deliver events from concept through execution and post-event evaluation.

• Applies subject matter expertise to identify solutions to complex challenges and improve program outcomes.

• Analyzes feedback performance metrics and market trends to inform future event strategies and marketing initiatives.

Industry Insights and Advisory Support

• Captures insights from industry engagement customer feedback and advisory forums to inform Multifamily marketing strategy and product development.

• Manages coordination and documentation of lender advisory meetings and subcommittee discussions synthesizing key insights for internal stakeholders.

• Identifies opportunities to enhance enterprise-wide marketing effectiveness and strengthen Fannie Maes presence in the multifamily industry.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 6 years related experience.

• Extensive experience in marketing program management event strategy or related marketing functions.

• Experience developing marketing content and managing large-scale events or industry programs.

• Demonstrated ability to lead complex initiatives and influence stakeholders across multiple levels of an organization with minimal supervision.

• Strong strategic planning project management and cross-functional collaboration skills.

• Solid analytical skills with ability to analyze data and insights to inform strategic recommendations.

• Strong problem-solving skills with a creative approach to solution development.

• Strong written and verbal communication and presentation skills with the ability to engage senior and executive stakeholders.

• Excellent organizational skills and a high level of attention to detail.

Desired Experiences

• Bachelors degree or equivalent.

Marketing Marketing Strategy Advisor

Target Pay Range: $123000 - $161000 a year

Qualifications

Education:

The future is what you make it to be. Discover compelling opportunities at most roles employees are expected to work onsite on a regular basis at their designated office -office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race color religion sex national origin disability age sexual orientation gender identity/gender expression marital or parental status or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to skill set depth of experience certifications and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package Fannie Mae offers a broad range of Health Life Voluntary Lifestyle and other benefits and perks that enhance an employees physical mental emotional and financial well-being. See more here.

Requisition compensation:

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