Would you like to become part of a highly innovative and rapidly growing team
Amazon Ads offers a wide range of advertising solutions with the goal of helping shoppers discover anything they want to buy. We work with brands agencies and entrepreneurs to reach Amazon shoppers through strategic highly targeted self-service advertising products. Our ad solutionsincluding sponsored ads display videoleverage Amazons innovations and insights to find attract and engage intended audiences throughout their daily journeys. We start with the customer and work backwards in everything we do including advertising. If youre interested in joining a dynamic team working to grow Amazons advertising solutions with a focus on the customer youve come to the right place.
Amazon Ads is seeking an Account Executive to join our Global Growth Sales (GGS) team in Italy focused primarily on growing Display and Video Ads. This role will manage a large portfolio of small to medium-sized clients and prospects across different industries and product categories. The Account Executive will be responsible for selling our full-funnel advertising solutionsfrom cost-per-click advertising (Sponsored Ads) to upper funnel brand-building products including Prime Video Ads Amazon DSP and Live Sports advertisinghelping clients scale their business across IT and EU markets.
The ideal candidate will have proven sales experience in the digital advertising industry with specific expertise in non-ecommerce upper funnel solutions such as display video programmatic and brand awareness campaigns. Deep understanding of brand-building strategies awareness metrics (reach frequency brand lift) and consultative selling approaches for upper funnel objectives is essential. Strong analytical skills and the ability to build rapport with clients across a large book of business are critical for success.
Key job responsibilities
Generate advertising revenue through calls video conferencing and in-person meetings. Drive sales in a new business environment and retain and grow revenue from existing advertisers
Leverage expertise in upper funnel advertising solutions to educate clients on brand awareness consideration and reach-building strategies beyond performance marketing
Understand Amazons full advertising suitefrom lower funnel conversion products to upper funnel brand-building solutionsand build optimized multi-touchpoint campaigns that align with client objectives
Demonstrate proficiency in digital advertising concepts including programmatic buying video advertising audience targeting and brand measurement methodologies
Partner closely with internal teams including retail marketplace and advertiser success to grow our advertisers presence on Amazon
Innovate in your role by leveraging personalization technologies and scalable mechanisms to reach and educate advertisers effectively
Utilize sales CRM tools to track all pertinent account information and sales progress. Forecast and prioritize tasks to achieve quarterly revenue and activation goals
Consult with clients on full-funnel strategies that integrate both performance-driven and brand-building objectives
- 3 years of experience in the advertising media or agency landscape account management and proven track record of reaching and exceeding sales revenue goals via new and existing business
- Italian Language
- Familiarity with video advertising ecosystems including streaming/OTT platforms in-stream video and connected TV advertising
- Experience in the advertising media or agency landscape account management and proven track record of reaching and exceeding sales revenue goals via new and existing business
- Knowledge of digital advertising analytics solutions (e.g. Google Analytics)
- Knowledge of brand measurement methodologies including brand lift studies reach and frequency analysis and attribution modeling
- Experience working with agencies and holding companies understanding their organizational structures and decision-making processes
- Experience with Salesforce or similar CRM platforms for pipeline management and forecasting
- Self-starter mentality with proven ability to work independently and prioritize effectively across multiple client needs
- Willingness to travel within Italy and occasionally across EU markets as needed
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