Marketing Specialist
Share
Job Location:
Kentwood, MI - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Marketing Specialist Altus Grand Rapids MI
About Altus Altus is a manufacturing and software development company producing advanced workflow solutions for healthcare including full turnkey technology solutions for virtual care virtual nursing and RTLS. Our integrated hardware software and clinical workflow solutions are thoughtfully designed and Michigan-made supporting the unique needs of clinical and IT teams.Altus an exciting inflection point in our companys history we are accelerating our portfolio focus on clinical enablement fleet management and connected technologies to better support care providers and their patients while reducing related expenses.Expansion Solutions Were a customer first company. We dont just say it. We live it daily and aggressively. Powered by a team of forward-thinking and passionate professionals the nimbleness of our organization allows us to be aggressively committed to delighting our customers through collaboration product excellence and rapid development. If youre tired of the bureaucracy of big corporate companies and just want to get stuff done while having fun doing it this might be the opportunity for you. The Role Were looking for a creative driven and detail-orientedMarketing Specialistto join the Altus team at our Grand Rapids MI headquarters. Reporting to the Manager of Marketing this is a hands-on role at the center of how Altus presents itself to the market from the sales assets our team puts in front of customers to the campaigns that drive new pipeline to the events where we show the world what were building. This is not a role for someone who wants to manage spreadsheets from a distance. This is a roll-up-your-sleeves own-your-outcomes make-things-happen position with real visibility and real impact in a rapidly growing healthcare technology company. What Youll Do Branding Design & Content Development
- Develop and maintain on-brand marketing and sales assets including presentations sell sheets product collateral case studies and digital content
- Ensure visual and messaging consistency across all Altus touchpoints reinforcing our position as a leader in healthcare workflow solutions
- Create compelling content that communicates the value of Altus solutions including virtual care fleet management and workstation technologies to clinical IT and executive audiences
Digital Marketing & Lead Generation
- Plan build and execute digital marketing campaigns across email social media (including LinkedIn) paid channels and the web
- Drive top-of-funnel lead generation in support of both direct and channel sales efforts
- Manage and optimize the Altus web presence and contribute to SEO and content marketing strategies
Campaign Tracking & Reporting
- Track analyze and report on the performance of marketing campaigns and initiatives
- Use data to inform decisions optimize spend and demonstrate marketings contribution to pipeline and revenue
- Maintain dashboards and reports for the marketing team and leadership
Events Coordination
- Coordinate Altus participation in trade shows industry conferences and customer events including major healthcare IT events like HIMSSLinkedIn as well as regional and partner events
- Manage logistics booth materials pre- and post-event communications and lead capture
What Were Looking For
- 24 years of marketing experience preferably in B2B healthcare technology manufacturing or a similarly technical field
- Proficiency in design tools (Adobe Creative Suite Canva or similar) and marketing platforms (HubSpot Mailchimp Salesforce or similar)
- Strong writing and storytelling skills you can translate complex solutions into clear compelling messages
- Experience with digital advertising social media marketing and/or SEO
- Highly organized with the ability to manage multiple projects and deadlines simultaneously
- A self-starter mentality youre comfortable working with autonomy and taking ownership of outcomes
- Experience with trade show or event coordination is a plus
- Please be prepared to show proof of work product portfolio at time of interview
Why Altus Altus is at an inflection point culturally investing in its workplace and team members to accelerate its trajectory in one of the nations fastest-growing industries.Expansion SolutionsWe cultivate a supportive and engaging team environment (emphasis onteam). We invest in our employees as much as we do in our market solutions. We offer competitive compensation packages and benefits a collaborative and energetic work culture and the rare opportunity to do meaningful work at a company where your contributions are visible valued and impactful from day one. This is an office-based position at Altus HQ in Grand Rapids MI. Altus is an equal opportunity employer. Ready to make your mark in healthcare technology Apply today.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Altus is a technology-driven leader in mobile workstations, wall mounts, and IoT-enabled solutions designed for healthcare workflow optimization. With a…
