Digital Marketing Manager

McLean, MD - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

From the beginning our goal was to establish an advisory firm that stands apart from the rest one that is grounded in our Core Values and dedicated to creating a positive experience not just for our clients but for our people too. We firmly believe in the strength of collaboration enthusiasm generosity and perseverance as the driving forces behind our success. With advisory solutions spanning accounting and risk technology-enabled transformation and transactions we partner with our clients to solve todays challenges and deliver present and future value.

Our commitment to our people has earned us numerous awards including Inc5000s Fastest Growing Companies and Glassdoors Best Places to Work. Explore what our employees have to say about our unique culture by clicking here.

We are seeking a hands-on Digital Marketing Manager to own CrossCountrys digital presence paid search program and broader paid media ecosystem. This role is central to how the firm shows up online managing the website driving search performance and growing our digital footprint.

What Youll Do

Leverage AI-powered tools across website management paid search and performance reporting to drive efficiency surface insights and continuously optimize digital outcomes

Own and manage CrossCountrys website ensuring content accuracy performance and alignment with brand standards

Coordinate with internal stakeholders to ensure the website reflects the firms evolving services acquisitions and brand

Proactively identify and recommend website enhancements and performance improvements bringing forward ideas before issues arise

Serve as the internal digital lead on website redesign initiatives coordinating with external agencies on technical requirements reviews testing and implementation

Manage vendor and agency relationships related to our digital channels including the firms external web developer

Lead a high-volume paid search program across multiple concurrent campaigns leveraging AI-assisted workflows to streamline optimization analysis audience targeting keyword research and performance reporting

Plan execute and optimize programmatic and third-party digital advertising campaigns ensuring alignment with firmwide growth priorities and target audiences

Partner with the content lead on organic search strategy ensuring paid and organic efforts are aligned and mutually reinforcing

Track and report on digital performance metrics across the website and paid media channels using insights to optimize channel mix audience targeting and ROI

Evaluate and recommend new paid media channels platforms and technologies to expand the firms digital reach and targeting capabilities as the firms needs evolve

What Youll Bring

6 years of digital marketing experience in professional services consulting or B2B environments

Hands-on experience with AI-powered digital marketing tools with a curiosity to continuously explore whats next

Demonstrated experience managing a corporate website including hands-on WordPress proficiency

Strong paid search expertise including campaign strategy bid management and performance reporting

Familiarity with programmatic and third-party digital advertising including campaign execution and vendor management

Solid understanding of how paid and organic search work together including SEO principles and how AI-powered tools are reshaping the search landscape

Strong project management skills with the ability to coordinate across multiple stakeholders and initiatives

Detail-oriented and structured with a track record of owning programs end to end

Effective communication skills and the ability to work collaboratively across technical and non-technical teams

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Benefits Summary

The CrossCountry total rewards package includes comprehensive healthcare options including medical dental and vision coverage; flexible spending accounts; and a 401(k) with company matching. Additionally employees can take advantage of generous parental and maternity leave policies technology stipends and wellness reimbursement programs all designed to support both professional growth and personal well-being. For detailed information about benefits at CrossCountry please visit our dedicated benefits site: Employment Opportunity (EEO)

CrossCountry provides equal employment opportunities (EEO) to all employeesand applicants for employment and believes that respect and fair treatment are critical to creating a productive and inclusive workplace.

As an equal opportunity employer CrossCountry is fully committed to comply with all federal state and local laws and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability pregnancy genetics sexual orientation veteran status gender identity or expression or any other protected characteristic. The company also complies with pay transparency and labor laws applicable to all terms and conditions of employment.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager