Executive eCommerce

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

Responsibilities

• Implemented SKU lineup optimization based on product categorization to improve share of search ad visibility and overall marketplace performance.
• Managed and optimized ad performance metrics such as CPC CTR and Conversion Rate to maintain strong ad rankings and competitiveness.
• Conducted always-on performance analysis to identify peak shopping periods and optimize category and budget allocation.
• Optimized category-level advertising performance to drive GMV growth improve revenue contribution and enhance overall ROI.
• Analyzed TikTok Shop performance and identified high-impact channels (e.g. live streaming) to improve efficiency and engagement through better investment allocation.
• Monitored campaign results and provided insights and recommendations to support continuous optimization.

Requirements

• Bachelors degree in Marketing Business Management Communications or a related field.
• 13 years of experience in eCommerce digital marketing media planning or performance marketing (agency or brand side).
• Familiarity with major eCommerce and digital platforms such as Shopee TikTok Shop Lazada Meta and/or Google.
• Basic understanding of eCommerce performance metrics (e.g. GMV conversion rate ROAS traffic new buyer acquisition).
• Comfortable working with data and performance reports to derive actionable insights.
• Strong coordination and communication skills with the ability to work across multiple stakeholders.
• Detail-oriented organized and able to manage multiple campaigns or tasks simultaneously.
• Proactive eager to learn and adaptable in a fast-paced environment.

About WPP Media

WPP Media is WPPs global media collective bringing together world-class media agencies talent and capabilities. We partner with clients to unlock growth by combining strategic thinking creativity and performance-driven media solutions.

At WPP Media our people and culture are at the heart of everything we do. We believe in strong collaboration trust and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• Were Open: we build trust and enhance understanding by working collaboratively - across our teams clients and partners.
• Were Optimistic: we adopt a growth mindset throughout our business embracing change to unlock our collective potential.
• Were Extraordinary: in pursuit of innovation and growth we push boundaries and challenge ordinary thinking and the status quo.

Please read our Privacy Noticefor more information on how we process the information you provide.