Casino Marketing Analyst

Las Vegas, NV - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Casino Marketing Analyst Campaign Analytics & AI-Enabled Measurement
Location: Las Vegas NV (On-site)
If This Sounds Like You...
Do you use data to tell clear actionable stories about what is and isnt working in marketing
Do you focus on driving **profitable** customer behavior and long-term value not just clicks
or visits
Are you fluent in AI-enabled modeling and excited to use it to improve targeting offers and
media effectiveness
Do you enjoy collaborating across marketing operations finance and IT to get to better
business outcomes
Are you a self-starter who is intellectually curious and comfortable testing learning and
iterating
Do you think in terms of customer lifetime value incremental revenue and ROI instead of
vanity metrics
If yes wed like to talk with you.
Do Not Apply If...
You are not a collaborator or dislike cross-functional work
You are not willing to travel as business needs require
You are not currently located in the Las Vegas area
You are not fluent in AI-enabled modeling and analytics
You require a rigid inflexible schedule
You lack an undergraduate degree with 4 years of relevant experience or a graduate degree
with relevant experience
You are looking for a systems/data engineering role rather than an analyst/insights role
About the Role
This senior individual contributor supports the Chief Marketing Officer in developing
measurements and making recommendations for campaign optimization across a network of
strategic business units. You will design measure and optimize direct marketing and media
campaigns to drive customer lifetime value (CLV) incremental trips and incremental revenue
using advanced analytics and AI-based modeling.
What Youll Do
Design test-and-learn approaches (A/B multivariate control vs. test) for direct mail email
SMS app and paid media

Build and maintain AI/ML models (segmentation propensity churn offer optimization next-
best-action)

Analyze heavy direct marketing programs (reinvestment tier reactivation high-value players)
and connected media spend
Develop frameworks to measure incrementality and distinguish true lift from natural behavior

Partner with leaders across strategic business units to define KPIs and turn insights into clear
recommendations
Build dashboards and recurring reports on campaign performance customer value and
media effectiveness

What Were Looking For
Undergraduate degree with 4 years in analytics/marketing or a quantitative graduate
degree with relevant experience
Deep experience in direct marketing analytics (direct mail email SMS loyalty reinvestment)
Strong skills in AI-enabled modeling (e.g. propensity look-alike churn optimization) using
Python/R SQL or similar
Experience with visualization tools (Tableau Power BI Looker etc.)
Ability to connect analytics to business outcomes (CLV incremental revenue profitability)
Comfort working with large casino and loyalty datasets
Self-starter intellectually curious highly collaborative and adaptable
Nice to Have
Casino gaming hospitality or entertainment experience
Hands-on work with patron management systems (Konami) casino data warehouses CMS
and player loyalty databases
Experience with media mix attribution or cross-channel measurement
Work Environment
On-site in Las Vegas NV
Travel as needed for property visits and cross-unit collaboration
Reports to the Chief Marketing Officer and works closely with the VP of Advertising across
five properties
Do you meet these requirements and want to use AI-driven analytics to shape the future
of casino marketing Apply now.